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Ther-A-Pedic Introduces New Product Line At Mid-Atlantic Furniture Show

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Ther- A- Pedic Products Of New Jersey, a licensee of Ther- A-Pedic International, makers of world famous Medi-Coil® sleep systems, recently displayed their new line of 1998 bedding products to their east coast dealers at the Mid-Atlantic Furniture Show in Edison, New Jersey. Ther-A-Pedic Of New Jersey's new premium bedding line included such features as jiffy tufted mattresses, solid core super soft Luxura foam mattresses, patented Tri-Tec® sleep systems and much more. Pricing of their premium line ranged From $599 retail in queen to $899 retail in a tufted queen. According to President/ Owner Stuart Carlitz, "We've given the retailers what they want... value and quality that will command higher puce points and greater profit margins. In addition to using the best filling materials our industry provides, we topped each model with visible features for easier merchandising and greater sales for the retailer." "To provide our retailers with a complete bedding arsenal, we displayed a 660 high profile tac and jump quilted model designed to retail at $699 in queen," explained Mr. Carlitz. This model was a tremendous success." Ther-A-Pedic Of New Jersey used the Mid Atlantic Furniture Market to introduce a dealer incentive trip to Venice and Florence, Italy slated for May of 1999. "Our 1998 trip incentive to Rome was a complete success. Based on its overwhelming response, we designed a new campaign for 1999. We may need to expand seating for 1999, just as a result of this market alone," explained Mr. Carltiz "Thanks to strong sales support efforts, such as our unique Sleep Gallery modular merchandising program including Beducation® Sales Training manuals and videos, our retailers are confident they will be able to sell more Ther-A-Pedic sleep products." For a complete line of bedding products available from Ther-A-Pedic Sleep Products Of New Jersey... including particulars on their Italy trip incentives... contact Stuart Carlitz at (908) 561 6000 by phone, or (908) 561 6644 by fax, or 1-800 BED SHOP, e-mail: info@therapedic.com For more information on the Mid-Atlantic Furniture Show e-mail KEM at info@kemexpo.com

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