Tracy Director, President And CEO Of The Mattress Specialists Honored

Furniture World News

Tracy Director, President and CEO of The Mattress Specialists in Beaverton and Tualatin, Oregon, was honored by The Business Journal as one of the recipients of the "Fastest Growing Private 100" businesses, during their annual Private 100 event at the Portland Art Museum’s Grand Ballroom on June 7, 2001. Tracy Director started her very specialized Simmons mattress store in 1996 after the closing by father Alan Director and brother Scott Director of the venerable 86-year-old Director’s Furniture Company, a long-time famous name in Oregon Home Furnishings. Armed with her own knowledge of the home furnishings business gained from experience at Director’s, her family background in the business, and a mathematics degree from Smith College, Ms. Director conducted extensive research of the hotly competitive bedding business in the Portland, OR area. With the assistance of the Simmons Mattress Company, the market research revealed to her that her plan would work. Offering a unique blend of maximum customer service, personalized treatment, a "triple" choice of every comfort level the Simmons Beautyrest® Company makes, and discount pricing on top quality beds, Tracy has become a "small giant" in the industry in just 4_ years. Simmons Beautyrest® reports she is their largest account in the Portland area. With the assistance of her father Alan Director, who is not retired though that is what he tells his friends, sales at Tracy’s two stores have grown incrementally every year. Ms. Director’s secrets are total customer satisfaction, "comfort" fitting all customers to their comfort preference, quick 2-hour delivery, and professional sales and delivery assistants. The direct factory relationship with Simmons enables her to have the lowest prices available in the marketplace, the quickest factory turnaround for quick delivery and product handling, and maximum advantages. The mission of The Mattress Specialists is for workers and customers to have fun while ensuring an outcome of comfort for customers. Sales associates are not paid a percentage to sell high-priced beds but instead to help and guide people toward the proper comfort level. The Beaverton store is located in Canyon Place shopping center, and the Tualatin store is in Haggen’s Plaza.