Haven® Magazine Announces Spring Publication

Furniture World News

The Home Furnishings Council announces that the second issue of Haven®, its consumer lifestyle magazine, will be available in mid-January. Haven, a marketing tool for home furnishings retailers, is produced quarterly. Orders for the Spring publication are being taken now. “Because Haven is produced every quarter, retailers have a reason to invite their customers to come by at the arrival of each new magazine. While customers are in the store, retailers can show them something that will enhance their homes. This will be particularly easy if the retailer has used an article or picture from Haven in a display in the store. Magazine articles give ideas a sense of credibility. By connecting the articles to their store, Haven distributing stores become a credible source of ideas,” said Mary Frye, Haven’s Executive Publisher. The Home Furnishings Council encourages at least one retailer in each geographical market to offer Haven as an incentive for consumers to visit their store and to recognize that retailer as “the” decorating headquarters in that market. To order Haven® magazines, retailers may call 800-521-HOME (4663), fax 302-761-9717 or e-mail hfchaven@mindspring.com. The Home Furnishings Council is a non-profit organization that focuses on encouraging consumers to spend their time and resources on making their home their haven. The work of the HFC is currently managed by the Home Furnishings International Association (HFIA), Dallas, Texas. Founded in 1923, HFIA is a membership-based, national organization designed to strengthen the home furnishings industry through collective support, services, and leadership.