Naturepedic reported that it will debut a new first-of-a-kind luxury encased-coil certified organic mattresses at the Winter Las Vegas World Market Center. Naturepedic displays in the Specialty Sleep Association (SSA) Showroom C-1350.
The introduction includes a three-bed line up of first-to-market luxury encased-coil organic mattresses certified to the Global Organic Textile Standard (GOTS).
Naturepedic is a long-time leader in marketing GOTS certified organic mattresses to baby and kids specialty stores. Over the past year, Naturepedic has conducted extensive market research and product development in an effort to provide a luxury certified organic mattress for adults. “Adult consumers love certified organic, but they first want superior comfort and support,” says Jeff Cik, President of Naturepedic. What makes this mattress line unique is that it features “an exceptionally comfortable and supportive encased-coil design, with the entire finished product (not just a portion of the materials) being GOTS certified.” With the introduction of these first-of-a-kind encased-coil certified organic mattresses, the company now offers a three-bed line of luxury, competitively priced, certified organic mattresses for adults.
The Naturepedic introduction includes three premium luxury mattresses ranging from $2199 to $3299 for a queen set. This new line offers luxury sleep performance by providing superior comfort while still safeguarding the health and well-being of sleepers with a GOTS organic certified mattress.
Jeff Cik points out that the company is now producing these encased-coil units on its own state of the art equipment, adopting an individualized coil sewing technique using organic textiles rather than synthetic fabrics and glues. “No one else in the U.S. is doing this” states Cik. Using an encased-coil design offers superior comfort and support with a more attractive price tag than beds made entirely from natural latex. Cik states that the three new beds are available in “soft” and “medium” firmness options, with coil counts ranging from 1700 to 2200 coils per bed. Depending upon the model, mattresses come with straight-top and euro-top designs from 13 to 15 inches thick (see attached photograph).
Barry Cik, founder of Naturepedic, reminds retailers that organic certification has been an important part of Naturepedic’s success with children’s furniture and bedding retailers. “We believe this will now be important for adult mattresses as well. We created this company to provide parents with a safer and healthier alternative to products containing questionable chemicals and allergens,” states Cik. “Now we can offer a luxury mattress to the adult market with the same health and safety qualities.”
Naturepedic is the only company to offer Level III documented mattresses under the Specialty Sleep Association (SSA) Environmental & Safety Program. The company has received numerous certifications, recommendations, approvals, and awards, including GREENGUARD (certified to their most stringent “Select” standard); Healthy Child Healthy World; Green America (“Approved for People and Planet - Gold”); and Organic Exchange. Naturepedic is an OTCO certified organic mattress manufacturer under the Global Organic Textile Standard (GOTS). All Naturepedic products are Made in USA. For more information call 1- 800-917-3342 or visit www.naturepedicinfo.com
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