Top 10 bedding producer, Therapedic International announced that it will redesign its popular Therawrap® mattress collection for the upcoming Las Vegas Market, Jan 30. – Feb. 3, 2012. The company’s first encased-coil line will now feature a comfort layer of gel-infused foam.
Set atop a base of wrapped coils, the new hybrid features a layer of the company’s EcoGel® swirl gel-memory foam. The open cell design offers multiple cooling and comfort benefits, allowing the enhanced Therawrap beds to sleep cooler than the original design.
“Since its introduction, our Therawrap collection has been well received by retailers and their customers looking for high quality innerspring mattresses at a value price,” said Therapedic President and CEO Gerry Borreggine. “With consumer demand for gel products at an all time high, we knew that integrating the latest gel technology with Therawrap’s cutting edge design, we would be able to provide the most restorative and undisturbed sleep of any innerspring mattress on the market.”
The collection, consisting of three models – Abigail, Emma and Chloe – is offered in varying thicknesses and utilizes advanced wrapped coil, innerspring technology. Each coil is individually wrapped in a high quality, high density, and breathable fabric, which allows it to move independently.
The suggested retail price for the collection ranges from $899 to $1,299 in queen. Experience the redesigned Therawrap collection at Las Vegas Market in Therapedic’s showroom, B-0822.
Therapedic International is a 54-year-old mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top-10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years.
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