West Bros. Furniture & Arbor Day Foundation Join Forces

Furniture World News

Canadian solid wood manufacturer West Bros Furniture announced a new partnership with the world’s largest nonprofit tree-planting organization, the Arbor Day Foundation. Effective April 17th, 2010, consumers who purchase West Bros Furniture and submit a completed warranty card will receive a complimentary 6 month paid membership to the Arbor Day Foundation. In addition to the membership, every consumer will have 10 free trees delivered to their doorstep, ready to plant in neighborhoods across North America. “The Arbor Day Foundation plants more than 10 million trees per year. In the same words of their founder Sterling Morton, West Bros wants to inspire consumers who purchased our solid wood products to “plant, nurture, and celebrate trees,” said Steve Maynard, Sales & Marketing Coordinator. “We want to continue to help fight the devastating effects of deforestation in North America and around the world, and we believe that our new partnership will encourage our consumers to support this great organization,” he added. With the aid of attractive new point-of-purchase items and signage, West Bros aims to give consumers insight into their continued commitments in using Sustainable business practices during the manufacturing process, and educate them about the importance of giving back to future generations. During the High Point Market, the company will encourage market-goers to visit the showroom to obtain more information and try a fresh cup of ‘Arbor Day Coffee,’ organically grown beneath the shelter of the rain forest. Their showroom is located in the IHFC building, Design Wing, Suite D-1144. The Arbor Day Foundation is a nonprofit conservation and education organization of nearly one million members, with a mission to inspire people to plant, nurture and celebrate trees. More information on the Foundation and its programs can be found at arborday.org. West Bros. Furniture is a Canadian solid wood manufacturer of bedroom, dining room, entertainment and occasional furniture. It is a founding member and Silver Exemplary Award recipient of the Sustainable Furnishings Council. The company continues to expand its sales territories throughout North America, and welcomes new and existing dealers to their showroom during market.