Classic Brands announced the re-emergence of its well-known Dormia brand with the introduction of eight memory foam and latex mattresses aimed at the value-driven marketplace. The Dormia Memory Foam Collection and Dormia Latex Collection will debut at the April 2010 High Point Furniture Market.
“The Dormia brand sold well at the specialty sleep shops which we had for years within malls and other high-traffic locations, and it continues to perform strongly within our current base of specialty sleep and home furnishings customers” said Classic Brands CEO Mike Zippelli. “The brand has had a lot of nationwide visibility, and we believe that there is an opportunity to re-establish that connection with consumers.”
Zippelli said that the line of visco-elastic memory foam and latex mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. The company will be showing the following products at High Point:
The Dormia Memory Foam Collection is the brand’s newest visco line, featuring Dormia’s high performance visco elastic memory foam and a new soft circle-knit cover which has a non-skid bottom and is removable. The collection includes the eight-inch Vista, 10-inch Savannah, 12-inch Sonata and 14-inch Dolce models.
The Dormia Latex Collection features a soft, breathable and absorbent bamboo ticking which is naturally anti-bacterial. Underneath the ticking are layers of hypoallergenic latex foam to provide contouring support. The collection includes the eight-inch Oasis, 10-inch Eden, 12-inch Paradise and 14-inch Haven models.
Both collections feature a premium orthopedic support base and a sturdy, solid black spruce foundation handcrafted by the Pennsylvania Amish.
Classic’s products are constructed with the finest components from around the world including all-natural and high-performance covers, lamb’s wool, visco-elastic memory foam, Talalay latex and a unique, multi-zone latex core.
The company offers enhanced features such as a quilted mattress tops and deluxe combination models that are comprised of memory and latex foam, as well as adjustable beds that allow each person to maximize their own sleep comfort. Classic’s line of visco-elastic memory foam and latex mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. The mattresses are designed to help customers get the maximum benefit out of each and every night’s sleep. For more information, visit www.classicmattress.com.
Visit Classic Brands’ High Point Market showroom at space M514 in the IHFC building.