1800mattress.com announced that consumers pinched by the sluggish economy and seeking greater value in bedding purchases, have driven a dramatic surge in sales of their two-sided mattresses. Bedding retailer
1800mattress.com, says that this increased value product accounted for 27-percent of its unit sales in the first five months of 2009.
“Consumers are telling us that they are attracted to our $399 to $899 two-sided mattress program for its increased value. They understand the double-value proposition and believe they will get better performance from the mattress, even with the minor inconvenience of flipping the bed every six months,” said SVP of Merchandising and Retail Sales John O’Connell.
Virtually all mattresses were two-sided until the early 1990s when specialty sleep products and some inner-spring manufacturers began to introduce the one-sided concept. The driver for the change was the convenience factor of consumers not having to flip the mattress, but also because not having to build comfort layers on both sides of the unit reduced costs and added to manufacturer’s margins.
The current 1800mattress.com two-sided program was designed by the retailer, in conjunction with one of its longstanding vendors; Rex Bedding of Plainfield, N.J. Rex is an independent manufacturer well-known in the industry for its high-quality value bedding production.
The two-sided mattress line starts at $399 and goes up to $899. Models are available in firm, plush and pillow top. All the mattresses start with inner-spring units and are then enhanced with foam and other comfort layer ingredients. They are wrapped in quality cotton ticking.
Founded in 1976, 1800mattress.com is the leading national multi-channel (internet, chat, call center and showrooms) retailer of mattresses, box springs and bedding products. It features products by all major brands, including custom sizes, sofa beds, Murphy beds, futons, and adjustable and organic beds. Its award winning customer service is well chronicled in thousands of media articles and books. The company was also the first mattress retailer to introduce a two-hour delivery window, and fast national and international delivery of its products. Its business-to-business sales division supplies schools, hospitals, hotels and other institutions. For more information, please visit www.1800mattress.com.
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