Twin Star Home Releases New Virtual Reality Experiences
Furniture World News Desk on
12/10/2018
Twin Star Home, a leader in electric fireplaces and a premier designer and manufacturer of home furnishings continues recently announced that their new Virtual Reality content, introduced to Dealers at the October High Point Market, is now live on the company’s website (
twinstarhome.com) for consumer view.
Visitors to the site can step directly into the
Genevieve,
Uptown Loft and
Wright Collections. In addition to the 360-degree tour of each collection, consumers are further engaged as they watch videos play on a TV, see an adjustable height desk raise and lower, and picture the glowing fire as it crackles in each electric fireplace. Selecting a product provides a product description and, in some instances, full video content.
“Building upon our leadership in fire and furnishings, Twin Star Home is also dedicated to being a leader in creating content that engages consumers with the most inspiring and compelling form,” said Lisa Cody, Twin Star Home Vice President Marketing. “We have a deep understanding of our consumer segments and their behaviors and preferences when it comes to consuming content. We know we need to serve up content that’s relevant to their purchasing journey —whether it’s in store, online or at home.” continued Cody.
The virtual reality experience engages the consumer by giving them the ability to see how the collections look in a realistic home environment and provides design inspiration before and after purchase.
“This type of interactive, realistic content not only helps the consumer who visits our website, but it is a powerful way for dealers to provide consumers an endless showroom and solves the problem of limited space within their retail locations,” said Cody.
About Twin Star: Twin Star Home of Delray Beach, FL is an award-winning manufacturer of home furnishings, including electric fireplaces and furniture, many with integrated media solutions. Twin Star Home combines the latest trends with consumer-driven innovation and design-rich style to create lasting products that enhance consumers’ lives. Twin Star Home is recognized for its trusted national brands: ClassicFlame, Duraflame, Bell’O, Tresanti and ChimneyFree. For more information, visit www.twinstarhome.com.