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Bunakara Making Major Push Into Social & Digital Media With Appointment Of New Executive

Furniture World News


Bunakara, a line of home furnishings and textiles that blends the simple with the luxurious, recently announced that it is making a major push into social and digital media with the appointment of Valerie Dierker as its new social media manager.

A former buyer and merchandising director, Dierker has enjoyed storytelling and sharing a sense of discovery. During her tenure as merchandising director of AHAlife, she led e-commerce sourcing efforts for all categories and devised brand strategies to increase revenue opportunities. As a buyer for companies such as Gilt Groupe and Barnes & Noble, she has managed curated product assortments spanning several categories, including accent furniture, lighting and home office.

“Building brand awareness is the ultimate goal for Bunakara, and we are very excited to bring Valerie on board to help us use social media as a direct extension of the brand itself,” said Dixon Bartlett, U.S. national sales and marketing director for Bunakara. “We want to give people the chance to pause and revel in the details of Bunakara, and to take pleasure in the hidden nuances of our product line that signal true luxury. We feel strongly that social media is the perfect platform to do that.”

As social media manager for Bunakara, Dierker will harness social media technology to express the company’s brand values through outreach campaigns intended to engage, connect and inspire Bunakara followers through the company’s social media channels, including Instagram, Facebook and Pinterest.

According to Dierker, what excites her most about Bunakara is how unexpected it is. She lauds designer Joana Aranha for creating products that are truly a manifestation of her heart and soul.

“After every meeting and conversation with Joana and her team, I walked away inspired and energized,” said Dierker. “They are indeed a family business and you can feel that intrinsic cohesion in what they do. Their focus in what the brand represents comes with an extraordinary sense of calm that is infectious.

“Joana is a true visionary and her designs cannot be anticipated, because they come from pure instinct and the love she puts into them,” she continued. “The hard-to-pin juxtaposition between glamour and simplicity produces such singular pieces that are instantly covetable.”

Dierker holds a bachelor’s degree in English Literature from San Francisco State University, and currently resides in New York City.

More about Bunakara: Bunakara, a unique line of upscale furniture, home accents and textiles blends the simple with the luxurious. Handcrafted in India using beautifully authentic, natural materials, products are designed by Joana Aranha, an international Portuguese designer of residential and commercial interiors and home furnishings. Bunakara, which means “weaver” in Hindi, is specially curated for retailers and designers who appreciate sophisticated, hand crafted design with unexpected details. Her designs are so special and unique that many are copyrighted. Visit our U.S. showrooms at the High Point, Dallas or Atlanta Markets, our Life Designs NYC Showroom or online at www.bunakara.com.

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