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Nova LifeStyle Announces Opening of Seven New Franchise Stores in China

Furniture World News Desk on 12/26/2014


Nova LifeStyle, Inc., a U.S.-based fast growing, innovative designer, manufacturer and distributor of modern LifeStyle furniture, announced that it has expanded its footprint in Asia with the opening of seven new stores across China. The Company, continuing to move forward and execute its growth initiatives, staggered the franchise openings between May and November 2014.
  • Pujiang , Shanghai (2260 sq ft) 
  • Zhao Qing near Macau (2508 sq ft) 
  • Golden Seahorse Furniture Mall, Shenzhen (2368 sq ft)
  • European Town, Shenzhen (1938 sq ft)
  • Zhuhai, Guangdong (4628.48 sq ft) 
  • Jane Eyre, Hui Dong (2800 sq ft)
  • Redstar Macalline, Da Qing. (2131 sq ft)
"The opening of these latest stores is a result of our continued hard work to push forward with our expansion plans in China and gain market share through our franchise model," commented Jeffrey Wong, CEO of Nova LifeStyle, Inc. "The new locations were chosen based on certain criteria such as recent and projected growth rates, demographics and purchasing patterns."

"These new stores will sell Nova branded furniture across major cities in China, including Shenzhen and Shanghai. We continue to witness the emergence of a growing middle class of consumers in China that value stylish and elegant furniture and we are very excited about the opportunities we see ahead as we continue to tap into this market and generate sales," concluded Tawny Lam, President of Nova LifeStyle, Inc.

These latest franchises are in addition to the franchise partnership contract announced in September 2014 with the Ablejoy Company of China.

For more information on Nova LifeStyle products and brands please visit http://www.novalifestyle.com/index.php

About Nova LifeStyle, Inc.:  Nova LifeStyle, Inc., a NASDAQ Global Markets Exchange listed company headquartered in California, is a fast growing, innovative designer, manufacturer and distributor of modern LifeStyle furniture; primarily sofas, dining rooms, cabinets, office furniture and related components, bedrooms, and various accessories in matching collections. Nova's products are made in the US, Europe, and Asia and include LifeStyle brands such as Diamond Sofa, Colorful World, Giorgio Mobili, Nova QwiK, and Bright Swallow International. Nova's products feature urban contemporary styles that integrate comfort and functionality incorporating upscale luxury designs appealing to LifeStyle-conscious middle and upper middle-income consumers in the U.S., China, Europe, and elsewhere in the world. To learn more about Nova LifeStyle, Inc., visit www.NovaLifeStyle.com or download the NVFY IRapp from the investor page.