Pictured is Cynthia Heathcoe, VP of Business Development for PMP.
Promotions Means Profits, a sales promotion and consulting firm for independent furniture retailers, announced that it has completed a major rebranding. The new name represents what the company accomplishes for their clients, while retaining the familiar acronym PMP from their former name, PMP Sales.
The company was founded in 1985 as a liquidation facilitator, then evolved over time to meet the growing demand for helping independent retailers to stay in business. PMP was the first liquidation company to brand itself as “the Doctors, not the Undertakers” of the furniture industry. Rather than embarking upon a liquidation, PMP would offer a “shot in the arm” – which meant an infusion of cash – to keep retailers’ businesses afloat.
From our talks with industry financial experts, credit will be tightened in 2022 - 2023 as interest rates rise. This will cost and hurt retailers who are already undecided about their future. Many may be forced into a GOB. Promotions Means Profits will continue to work with these retailers so they can move on with dignity and pocket maximum profits.
PMP’s rebranding includes the “KIB” concept, which stands for “Keep’em In Business.” This emerged from PMP’s invention of the “Restructuring Sale,” a type of promotion that combines the profitability of a short-term liquidation sale with an instant dose of business consulting that implements improved processes on site immediately. The result is increased cash flow and new knowledge that sets retailers up for continued success.
“It was time to shift the brand and the company into the KIB side of liquidation," said Cynthia Heathcoe, PMP's VP of Business Development. "The new name represents what our company does—promotions paired with on-site consulting. We are the only company of our kind that helps retailers to overcome obstacles such as slow traffic, reduced margins, unmotivated staff and disorganized warehousing procedures, all while generating a year’s worth of volume for them during the three months we’re there.”
While the old brand did include a focus on keeping retailers in business, it was time to fully break away from the traditional liquidator vibe. PMP’s new name comes with a whole new look that incorporates vibrant colors and modern design.
Visit https://pmpsalesusa.com/ to explore the new website, brand, and services.
About Promotions Mean Profits
PMP is the most versatile and effective promotion company in America. Since 1985, PMP has offered independent furniture retailers an evolved mixture of consultation with high-impact promotions. The primary benefits of this unique combination are that the retailer experiences accelerated revenue and operational improvement simultaneously. No other promotion or consulting company does this, and it’s exactly what is needed to strengthen independent furniture retailers across the country right now.
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nicholas Ledoux