imm cologne Launches a Testimonial Campaign

Furniture World News Desk on 9/21/2020

imm cologne recently launched a testimonial campaign with the hashtag #Betterstartnow 

“We aren’t waiting for the good old days to come back. We’re actively designing a new era.”  quotes Matthias Pollmann, Vice President Trade Fair Management, reflects the attitude of the imm cologne team, which he leads together with Claire Steinbrück. Their objective is to offer the industry a secure platform on which it can maintain its position on the international market and address the highly topical issue of home living. As things stand, 90,000 sqm of the hall space has already been booked. This is a good level of registrations given the current circumstances. 

To further underscore imm cologne’s business focus, Koelnmesse is following up “Restart your business” with the next stage of its campaign, #Betterstartnow. The guiding idea behind the new #Betterstartnow campaign is “The future of your business begins with you, and it starts today.” No one can communicate this idea more convincingly and credibly than industry peers who are already putting it into practice and boldly leading the way as examples. The trade fair team has therefore given imm cologne exhibitors, partners and decision makers a chance to express themselves in an eye-catching testimonial campaign. Encapsulated in succinct statements, the testimonials present their personal perspectives and reasons for giving imm cologne their backing. 

Thomas Bußkamp, CEO of the EuroComfort Group, sums up his expectations of imm cologne with the following words: “Together with our partners, we can’t wait to develop new opportunities for our industry.” André Müller, Vice President Home & Living at OTTO, underscores the importance of networking at imm cologne: “Exhibitors or visitors, we all need the one-to-one exchanges that only a trade fair can provide. Especially now.” Times like these call for a level head when considering the future, but bravery is equally important. “You need courage to start afresh, and you need the right people by your side,” says David Soulard, owner of Gautier. Gero Furchheim, Speaker of the Board for Cairo AG, also argues for the importance of maintaining a presence: “New living environments aren’t created at home, but through exchanges with experts in the industry.” “We all want to experience what it’s like to touch things again and make eye contact with someone at the same time – and that is possible at a distance of 1.5 metres,” says imm cologne Director Claire Steinbrück, emphasising the sensory and interpersonal experiences that make a trade fair. “Quality is something you have to see and feel. That’s why the retail trade needs events,” says Felix Doerr, Managing Director of Europa Möbel-Verbund. His statement clearly sums up why industry events are so important for retailers. 

With imm cologne, which will open its doors on 18 January 2021, Koelnmesse is giving the industry a suitable platform on which to showcase innovative and inspirational products, discuss the latest issues and revive business. The signal that the testimonials send to the industry pick up on the key principle behind imm cologne: “You make it possible – we make it happen.” This message to imm cologne exhibitors and visitors underscores Koelnmesse’s firm commitment to the industry event and signals that imm cologne will be ready to welcome visitors on 18 January 2021. 

About Koelnmesse:  Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai,  interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round. 

For more information, visit www.global-competence.net/interiors/ 
For more information about ambista, visit www.ambista.com/ 

The next events: 
Digital Interior Day, Cologne 2020 
LivingKitchen® - The international Kitchen Show (open to the public on Friday, Saturday and Sunday), Cologne 18.01. - 24.01.2021 
imm cologne - THE INTERIOR BUSINESS EVENT (open to the public on Friday, Saturday and Sunday), Cologne 18.01. - 24.01.2021