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Universal Furniture Announces Virtual Spring Market

Furniture World News Desk on 3/27/2020


In light of the postponement of High Point Furniture Market, Universal Furniture announced that it is preparing to deliver a virtual market to its retail and design customers this spring from April 22 to 27.

“Our products are ready and the showroom is prepped for market, so we’re going to bring the market experience to customers via digital and social channels,” said Neil MacKenzie, director of marketing.

Beginning April 22, MacKenzie and his colleagues will be launching new collections and educational programs via eMail, social media, live showroom walk-throughs, 360 virtual showroom tours, live Q&A sessions, new product photography and even a virtual cocktail party. A special URL, www.UniversalFurniture.com/VirtualMarket has been developed to host the event.

“One of the things that our customers will miss about an in-person market is the sense of community fostered in our showroom, and we’re hoping these live sessions like the Q&A and virtual cocktail party will help provide some sense of connection,” said MacKenzie.

Universal Furniture will also deliver designer educational programs via Zoom and Instagram. “We developed specific programming that addresses the COVID-19 situation and how it impacts our customer's business,” said MacKenzie.

On April 24, Universal will host virtual learning sessions for designers and boutique retailers. Designers and retailers should RSVP for the learning sessions atwww.UniversalFurniture.com/virtualmarket.

  • Digital and Data Strategy for Designers. Hosted by FZK.
  • The Remote Designer.  Moderated by Furniture, Lighting and Décor.
  • Influencer Marketing: A Designer’s Solution? Panel led by Embello.
  • Short- and Long-term Impact of COVID-19 on Retail. Moderated by Furniture, Lighting and Décor.
  • Digital Tools for Designer Success. Hosted by Erinn Valencich.
  • Social Media Planning and Execution. Hosted by Promo Box.

On Monday, April 27, and in conjunction with the company’s launch of special order upholstery, they will be hosting interactive sessions with both Crypton and Moore & Giles. 

About Universal: Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture, Miranda Kerr Home, Coastal Living and Nina Magon, and sold through retailers and interior designers throughout North America and around the world. Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, visit www.universalfurniture.com.