Hooker Furniture Opening Second High Point Market Space to Target Design Community
Furniture World News Desk on
2/20/2020
Hooker Furniture announced that it will open a second show space in High Point for the Spring Market, a specially curated spot in InterHall. The new exhibit space, located on the first floor of the International Home Furnishings Center (IHFC), marks the first time the company has exhibited its product line outside of its 90,000 square-foot showroom located at C-1058 in IHFC.
The InterHall space – located at IH301 – will feature an assortment of high-style accent and custom upholstery pieces that will resonate with the interior design community and highlight the company’s vast product line of on-trend case goods, modern leather seating and custom fabric upholstery.
“InterHall is the perfect location to expose our design-oriented products to an expanded audience of boutique retail buyers and interior designers who may not regularly visit our flagship showroom on the tenth floor,” said Alexandra O’Hare, vice president of merchandising for Hooker Furniture. “Our product line has begun to include a contemporary – even modern – aesthetic over recent years and to that end, this space provides us another vehicle to reach an even broader audience and encourage them to visit our larger location to learn more about our company and our comprehensive product lines.”
“Ultimately, we want designers to know that they are welcome at Hooker Furniture,” she continued. “As a leading furniture resource, our broad assortment, combined with our domestic warehouse program and the customization opportunities available through our domestically-produced upholstery brands, position us as a one-stop resource with the added benefit of no minimum order requirements.”
Products showcased in the InterHall space will include Hooker case goods, Hooker upholstery, the Mélange collection, and MARQ, a line of upscale, customizable modern upholstery, upholstered beds, mattresses and adjustable bed bases. Domestic upholstery resources Sam Moore and Bradington-Young will also be represented.
“The Mélange collection – an eclectic assortment of one-of-a-kind artistic accent pieces –is celebrating its 10th anniversary in 2020,” said Johne Albanese, vice president of corporate marketing and interior design for Hooker Furniture. “We have several initiatives planned to recognize the success of the collection this year, and this new InterHall space is the perfect way to kick off this incredible milestone.”
About Hooker Furniture: Founded by the Hooker family in 1924, Hooker Furniture Corp. is a designer, marketer, manufacturer and importer of case goods, leather furniture and fabric-upholstered furniture for the residential, hospitality and contract markets. The company also domestically manufactures premium residential custom leather and custom fabric-upholstered furniture through its Bradington-Young, MARQ and Sam Moore Furniture brands. It is ranked among the nation's largest publicly traded furniture sources, based on 2016 shipments to U.S. retailers, according to a 2017 survey by a leading trade publication. Hooker Furniture’s corporate offices and upholstery manufacturing facilities are located in Virginia and North Carolina, with showrooms in High Point, N.C., and Ho Chi Minh City, Vietnam. The company operates eight distribution centers in North Carolina, Virginia, California and Vietnam. For more information, visit hookerfurniture.com.