That’s Living Opens First Retail Stores in The Russian Federation
Furniture World News Desk on
11/1/2018
Pictured above is Selim Zergot (General Director) and Kataryna Dmoch (Founder and Creative Director).
Luxury home furnishings retailer That’s Living recently announced the opening of its first store in The Russian Federation in Sochi and the opening of its flagship store in Moscow in early October. These stores are a part of an international network that was launched in 2008 in Doha, Qatar. By 2020 the retailer plans to open salons in St. Petersburg, Moscow, and Kazan.
The furniture collection of the retailer’s stores in Russia will be presented by the American brand Caracole under exclusive rights. It will be combined with rugs, lighting, accessories, textiles, ceramics and art by European brands and international producers under That’s Living brand. The retailer simultaneously launched a companion e-commerce website with an expanded collection of items.
The Sochi store is located at the Mandarin Mall in Adler, an upscale micro district with a grand party attended by designers, architects and glitterati. The store spans two floors and approximately 700 square meters. On October 4, 2018, the flagship salon will open in the heart of Moscow, close to the Red Square. That’s Living has become the major tenant on Tverskaya Street (the 5th Avenue of Moscow) in an urban 1.750 square meter four-story space.
The innovative That’s Living retail concept was created by internationally renowned interior designer and creative director Kataryna Dmoch. “Our primary goal is to offer the Russian customer exquisite and comfortable household goods which you can bring to your home immediately. Our plan is to offer the widest variety of premium furniture in Russia: with 300 exclusive pieces of Caracole brand furniture and more than 3,000 unique SKU’s of accessories, tableware, bed linen, carpets and lighting.”
Demographic data supports the decision to invest in Russia. Russia has an $18T economy. According to Sasha Trubetskoy, a geo-demographer, “the official city of Moscow now has 12.3 million people, but the metro area’s population is 17.3 million when you include the suburbs. The city has steadily gained 1.5 million people every decade, and shows no signs of slowing down.”
When asked why Dmoch added a companion website, she rejoined, “Bricks and clicks are the wave of the future. We can offer many more items than we have floorspace to show, and if it is on our website, it means it is in stock and available for immediate delivery. Further, it allows us to serve a broader geography and build awareness until we have time to build stores in other Russian cities.”
More about That’s Living: That's Living is a retail chain of premium class furniture and home decor, with a chain of stores and an e-commerce platform in Qatar and Russia. That’s Living is the exclusive distributor of the coveted Caracole Furniture brand in the Russian Federation. The furniture is combined with rugs, lighting, accessories, textiles, ceramics and art by European and American producers. For more information, visit www.thatsliving.com
More about Caracole: Caracole is the American manufacturer of premium class furniture with retail presence in 60 countries around the world, including Mexico, Egypt, Qatar, Saudi Arabia, the Philippines and Romania. A leader in both style and quality, Caracole delivers distinctive designs with high-style at an exceptional value. Known for its unique technologies, materials, rich finishes and on-trend fabrics, the whole home furniture manufacturer offers a variety of stylish product portfolios designed to fit today’s homes and lifestyles. These include Caracole Classic, Caracole Modern, Caracole Signature, Compositions, and Caracole Couture Custom Upholstery
More about Kataryna Dmoch: Kataryna Dmoch is an internationally renowned entrepreneur, interior designer and taste maker. Raised in Europe, educated in the US, and living a jet-set lifestyle, Kataryna credits her cosmopolitan roots, American lifestyle and international architecture as major influences on her design aesthetic.
With homes in Moscow, the US, Doha and Cannes she is a true citizen of the world, Kataryna finds inspiration in her multi-cultural lifestyle that plays out in her feminine and luxurious approach to design. She admires the way nationalities embrace family heritage, sophistication, and tradition in their homes but also reflect an, easy-going, casual European lifestyle. More than anything, her designs reflect a softer, prettier, feminine perspective with nuanced details.
She is also a prolific developer of new products and business concepts. Her designs are licensed by the prestigious USA Vanguard Furniture brand. Many of her creations feature a sense of movement and upscale finishes. She also develops and sources products from around the world in the carpet, accessory, lighting and home goods categories. Her retail introductions are often the first of their kind in new countries.
A true renaissance woman she has studied both design and business and holds an MBA and a MS of Information Technology from the prestigious Creighton University in the USA. She began her career in finance and evolved into international branding and retailing. But her most compelling education has evolved from endless market research in product and interior design, touring workshops and factories all over the world discovering uncommon materials and artisanal capabilities. This unique combination of right and left brain thinking–analysis and creativity– have allowed her to create furnishings of distinction and unique retail venues.