Zuo Shares Their “Luxe Look” at High Point
Furniture World News Desk on
10/13/2018
ZUO recenlty anounced the inside scoop on their “luxe look” for Fall 2018 High Point Market. ZUO’s newest 100 + introductions for bar, dining, living and occasional furniture deliver a bold aesthetic with brilliant tropical colored luxurious velvets. Velvet upholstery color palette ranges from pink to dusty rose, emerald and hunter greens, aqua, teal and deep navy, and brilliant yellow. Incorporating a wide range of finishes from brass and antique bronze, to gold and silver stainless steel.
ZUO’s CEO Luis Ruesga shares, “Like on our digital app, we devised a shop by lifestyle concept. Working to create vignettes based on fashionable and global trends, we implemented shoppable stories to help our customers to navigate our HP showroom. Understanding that each of customers has their own unique approach to the marketplace, we want to make it easier to personalize their ZUO experience. This new shop by story concept helps our customers who know their brand or clients design direction; enabling them to save time when visiting massive 26,000sf space. We are also making this shoppable vignette concept available to our retailers who want help establish a merchandising plan. Working with our in-house design team we will customize ZUO product vignettes, tailored to each brand’s own sense of style and perspective.”
Celebrating a 14-year history; ZUO launched its first collection of home accents in July 2017. The ZUO Décor Division has grown to include 3000 + products with categories including: accent furniture, clocks, candle holders, desk accents, indoor & outdoor planters, figurines & object d’ art, mirrors, pillows, trays, wall art, and vases. See ZUO Décor collections online:
https://zuomod.com/decor .
More about Zuo: Established in 2005, ZUO is a headquartered out of Oakland, CA; Montreal, Quebec- Canada; Guadalajara, Mexico; Bogota, Colombia; Hong Kong SAR; and Shende, Foshan China. ZUO’s full line of indoor & outdoor furniture, lighting, and home décor is installed in residential, commercial and hospitality projects all over the world. ZUO’s in-house design and curation team creates products based on emerging global trends, fashionable finishes, and contemporary designs found in Denmark, Germany, Italy, Japan, and the US. Open to the trade; ZUO customers consist of retailers, furniture stores, interior designers, and, stylish independent professionals whom offer their brand direct or via online stores. ZUO’s unique assortment for office, bar, dining, living or bedrooms, and outdoor spaces. We guarantee obtainable luxury- for any budget. For more information, visit www.zuomod.com