Norwalk to Expands Customizable Collections, Releases New Assortment of Accent Chairs

Furniture World News Desk on 10/13/2018

Pictured above from left is the Beacon Settee, Alphonse Corner Chair, Cozy Chair, Helene Chair, and the Jana Sofa.

Custom upholstery manufacturer Norwalk Furniture announced that it is launching a collection of  “groovy” accent chairs with roots in mid-century and Danish modern design of the early-20th-century and a modern seating group available in multiple configurations at the October High Point Market. Its Company C for Norwalk Furniture Collection also is putting the emphasis on modern with a new three-piece seating group that’s customizable in more than 800 fabrics and a dozen nail head options.

“Mid-century modern design is one trend that shows no sign of going away, and today, more than ever, the look is everywhere,” said Caroline Hipple, president of Norwalk Furniture. “However, while sleek and timeless, the style can appear dated if it isn’t executed correctly.

“The key to making it appeal to today’s consumer is focusing on the comfort and functionality of the silhouettes and adding an updated color palette,” she continued. “We aren’t going for the avocado chair from the 1960s, rather, you’ll see a continuum of fresh on-trend colors mingled amongst neutrals that never go out of style.

“The added benefit of multiple customization options adds versatility and a ‘fun factor’ to retail sales floors and makes each upholstery vignette very productive,” she continued.

Six accent chairs in a variety of “groovy” designs channel mid-century and Danish modern style with design elements including shapely stationary seating silhouettes with retro-styled legs and organic curves on swivel bases that keep the silhouettes moving.  Highlights of the accent chair designs include:

Alphonse Corner Chair: Sit to the left, to the right, or straight forward and you’ll find the Alphonse comfortably accommodates all preferences.  Featuring deep padding seating and natural beech legs, this shapely chair cradles the user and is ideally suited for small spaces and works well in pairs.

Rondo Club Chair: This generously scaled globe-shaped chair has a dramatic welt line that runs across the back and down the front of the chair. Designed to complement, but not exactly match, Norwalk’s existing Rondo sofa, it features a waterfall seat that accentuates the sharp arm profile.

Cozy Chair: Featuring a deeply scooped seat and back, Cozy sits low to the floor and is scaled for smaller rooms and apartment living. With exposed beech wood arms and bat-shaped legs, it will be shown in a faux-sheepskin cover – a marriage of organic shape, fun furs and bleached wood with a decidedly Danish modern vibe.

Tab Swivel Chair: Another nod to Danish modern styling, this high-back chair features an exposed wood base, slightly flared arms and graceful lines that enhance the motion created by the hidden swivel mechanism. Equally at home in a media room, family room, or as a master desk chair.

In addition, a new modern and customizable sofa group is being added to the Norwalk product portfolio. Jana is available in three configurations of cushions and pillows and two frame options. The versatile design can be configured as a two-seat sofa with bolster pillows, a three-seat sofa with button detailing and two toss pillows, or as a bench seat with a trendy ball accent pillow and arm bolsters. It’s also available with a steel frame or a recessed tapered leg.

The company is also adding modern style and additional custom options to its successful Company C by Norwalk Furniture collection. Belknap, a three-piece group available in sofa, chair and ottoman styles, features a tight back silhouette characterized by its buttonless square tufting details which offer almost unlimited opportunities for customization with contrasting threads – an upholstery detail for which Company C is well-known on its popular Mansfield Daybed. The 88-inch sofa has loose T-cushion seating and a refined wood base that is available in multiple finish options.

Continuing with the theme of expanding its customization options, the Company C by Norwalk Furniture Exeter Variations Program will be offered in a choice of 150 leathers this Market, in addition to its already wide selection of arm and leg styles, and choice of more than 800 fabrics and a dozen nail head options.

The leathers cover almost every color option and beautifully extend the versatility of this top-selling variations program.

Additional introductions to the Company C by Norwalk Furniture line are the addition of a settee to the popular Beacon silhouette. It’s unique “light house” arms and handsome high back make this piece a natural to extend to settee width and add versatility of use for this popular design. By popular demand, the super comfortable Helene Swivel Chair, which was introduced in the inaugural Company C for Norwalk collection three years ago, will now be offered as a stationary chair.

More about Norwalk Furniture: Norwalk Furniture offers great design, customizable options, high quality, competitive pricing and quick delivery. Upholstered products are free of toxic, flame retardant chemicals and are offered in more than 800 fabrics and 150 leathers. The privately held Norwalk, Ohio, company manufactures upholstered seating in its 440,000-square-foot facility, shipped consistently within 35 days. For more information, visit www.norwalkfurniture.com.