Crosley Brands Adds Kim Elonich as Senior Director of Product Development

Furniture World News Desk on 10/5/2018

Crosley Brands announced the addition of Kim Elonich to the company’s furniture product development team. Elonich, of Council Bluffs, Iowa, has accepted the position of Senior Director of Product Development, effective immediately.
 
“I’m super excited to be with Crosley Brands,” said Elonich. “I absolutely love product development and researching new furniture trends. It really lets me bring my expertise in outdoor furniture and do what I love to do.”
 
Elonich is no stranger to the product development world, having served in a Senior Buyer role at Walmart.com and Hayneedle.com for 13 years out of Omaha, Nebraska.
 
“I developed outdoor furniture for both Walmart.com and Hayneedle.com, buying from the manufacturers or factories and selling the products online. I selected products to be sold to their customers. The difference being that Walmart ecommerce is a retailer while Crosley is the manufacturer. I’ll be researching new product trends, presenting new product ideas to the Crosley team and determine if the product is right for our customers. It’s very exciting.”
 
Elonich is a graduate of the University of South Dakota, graduating with a degree in Business Administration. She played volleyball for four years at South Dakota and softball for two. As if she won’t be busy enough, Elonich is the mother of four children. Her husband is a police officer back home in Iowa.
 
“Any extra time is spent on my children’s activities. I love spending time with my kids and watching them do their things. Now that I’m a little older, it’s really becoming all about my kids, and their futures. Working for Crosley helps ensure my future and my children’s future. It’s really the best of both worlds for me…doing what I love on the product development side with Crosley while keeping up with my family.”
 
Elonich will be working closely with her Crosley associates on the sales side and on the sourcing side.
 
“I’ll be working directly with the furniture sales team and sourcing team. I’ll be looking for new furniture ideas, researching trend reports that forecast the next new thing. I want to make sure I’m developing not only new products, but the right products for the right customers.
 
“I’ll be working remotely initially, doing a good bit of traveling for Crosley with a plan to eventually relocate. I have been looking for a product development role and reached out to Crosley at the perfect time. It was just really good timing. I’m really grateful for this amazing opportunity with an industry leader. The Crosley brand is iconic and growing. It’s so exciting and inspiring to be a part of the Crosley team.”

More about Crolsey Brands: From indoor and outdoor furniture to retro radios, turntables and jukeboxes, Crosley Brands has something for everyone. Ever mindful of the legacy of Crosley Radio Corporation founders Powel and Lewis Crosley, today the Crosley name lives on with superbly detailed electronic replicas that truly transcend time. Reintroductions of original vintage radios and turntables feature the newest technologies graced by unforgettable Crosley stylings. The Crosley Collection includes AM/FM radios, styled record players and turntables, record changers, multi-functional audio cassette/compact disc players, jukeboxes, music boxes, telephones and more. Rich lines, retro designs and authentic crafting have made Crosley today's premier vintage electronics manufacturer. True to the Crosley tradition, these replicas are as fabulous as they are functional, providing a delightful dose of nostalgia.

Crosley has also expanded its branding to indoor and outdoor furniture. Known for its extraordinary craftsmanship, graceful design and lasting beauty, Crosley's collection embodies a clean, timeless style and is built for both residential and commercial environments. Over the years, Crosley has expanded its line of outdoor furniture to include materials known for their outdoor resilience, such as powder coated aluminum and resin wicker. Though still rooted in classic, traditional design, Crosley's latest collections have taken a unique contemporary direction. Crosley's outdoor furniture requires minimal maintenance and is built to withstand the elements. Created to last and offered at an affordable price, experience the timeless luxury of Crosley Furniture.

For more, visit CrosleyBrands.com, CrosleyRadio.com and CrosleyFurniture.com.