Classic Brands to Unveil ‘savile Row’ Collection at Las Vegas Market

Furniture World News Desk on 7/26/2018

Specialty mattress producer Classic Brands reports that it is bringing a touch of central London to its Las Vegas Market showroom this summer with the unveiling of the upscale Savile Row collection. Named for the street that houses some of the world’s most famous tailors, the three-model hybrid mattress lineup features a blend of luxurious components that deliver an upscale look and feel at retail price points well below a custom-tailored suit.

“This will give retailers an opportunity to sell boxed bedding at price points above $1,000 and raise their average unit selling price, at very attractive retail margins” said Mark Owen, executive vice president of sales and business development at Classic Brands. “The Savile Row collection is a premium collection that offers an exceptional value and will help drive sales of all premium products.”

The technically advanced new beds feature two layers of encased coils and an advanced, high-quality memory foam as well as latex and gel. Available with profiles of 12, 13 and 15.5 inches, the mattresses have fashion-forward knit covers that blend deep blue and gray hues, reminiscent of men’s suits.

“The comfort and support found in these luxurious, yet affordable sleep sets will appeal to young and old, male and female,” Owen said. “And you don’t have to order it from London and wait weeks for delivery. Like all Classic Brands mattresses, the Savile Row collection can be boxed and shipped by UPS or FedEx.”

The new collection will be on display in Classic Brands’ Las Vegas Market showroom, space B-970. The market takes place July 29-Aug. 2.

More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.