E.S. Kluft & Company to Unveil ‘Aireloom Platinum Preferred’ Collection at Las Vegas Market
Furniture World News Desk on
7/29/2018
Luxury mattress manufacturer E.S. Kluft & Company reports that it is building on its successful Aireloom line by adding an eight-bed collection that features the company’s signature Pacific Plaid cotton border and designed with next-generation materials. Aireloom Platinum Preferred will be featured in the company’s Las Vegas showroom during the upcoming Market.
The Platinum Preferred collection offers an innovative design featuring Tencel multi-stretch, knit ticking with an exceptionally soft hand for added comfort and luxury. The Pacific Plaid is E.S. Kluft’s windowpane check that makes the Aireloom Platinum Preferred line stand out on retail floors.
“The entire collection represents the California aesthetic that we’ve built the Aireloom brand on,” said David Long, vice president of marketing for E.S. Kluft. “The collection is inspired by the simplicity and elegance of California living and delivers on our promise of delivering incredible craftsmanship and attention to detail in our designs.”
The new collection is built on the company’s patented Aireloom Lift™, which elevates and supports the body through adaptive layers of comfort. In addition, the eight mattresses feature Pocket-Flex coils, CelsionPlus™ Talalay Latex and eight pounds of cotton upholstery.
The new Aireloom Platinum Preferred collection, along with the rest of the E.S. Kluft and Aireloom lines, will be previewed in the company’s Las Vegas showroom located at C-1501 in the World Market Center.
More about E.S. Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers like Harrods. Aireloom offers artisanal quality and legacy features such as handtied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.Aireloom.com.
More about The Flex Group: Kluft and Aireloom are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States.