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Bestsign International is Now BSI Nova

Furniture World News Desk on 7/20/2018


Bestsign International, a home lifestyle solutions and supply-chain management company, recently  announced a comprehensive rebrand to BSI NOVA. The new brand identity was created to help the company communicate its position of an innovative, global and progressive furniture source. BSI Nova has also launched a new tagline: “Beyond Furniture Supply. Beyond Your Expectations.” This new tagline expresses the company's customer-centric, integrated and agile model that drives product design and engineering, sourcing and quality control, and importing and distribution.

BSI NOVA’s rebrand coincides with the unveiling of its new toolless products at the 2018 Summer Market in Las Vegas, Suite #C13-0801, on July 29-August 2, 2018. No tools or hardware are necessary to assemble these patent-pending products, which include outdoor, home entertainment, and bathroom vanity products, and are available for convenient flat pack shipping. The introductions will include toolless versions of existing bestsellers as well as a variety of new mid-range products. BSI NOVA will also showcase its 3D product modeling and development technology at the Summer Market.

"By focusing on versatility, innovation and personalization, we're able to provide our retail partners flexible, scalable and customer-centric solutions that drive change, reduce risk and increase profitability," said Sindy Lai, CEO of BSI Nova. “Our new toolless product introductions are a great manifestation of our model, and we’re excited to demonstrate that at Las Vegas Market,” added Lai.

“We have always prided ourselves on a fully integrated approach and in providing innovative solutions for an ever-changing industry," said Cary Chui, President of Bestsign Universal, BSI Nova’s parent company in China. Product samples will be showcased at the 2018 Summer Market in Las Vegas, followed by a full launch in September 2018 at Casual Market Chicago.

To view the new BSI Nova toolless collections and other designs at Las Vegas Market, schedule a showroom tour by emailing: sales@bsinova.com or call 626.363.2901.