PureCare and Manwah Holdings Launch Top-of-Bed Program
Furniture World News Desk on
7/23/2018
PureCare and Manwah Holdings Limited (the Group) jointly announced that the two companies have launched a top of bed program featured in 520 retail stores located throughout China. The roll out of the program included 400 of the Group’s “Cheers Five Star” bedding specialty stores and 120 “Cheers Adjustables” specialty stores. Jeff Bergman, PureCare President and COO says that the Manwah stores will feature PureCare’s protectors and Sub 0® Pillow Collection products. “PureCare’s top of bed products and Manwah’s specialized mattress and bedding departments are a perfect fit,” says Bergman. “This is another example of our worldwide leadership in the ‘health and wellness’ market through the pioneering and development of ‘technical textiles’.”
Chief Marketing Officer Sean Bergman highlights the global growth and marketing success of “health and wellness” products using “technical textiles” by noting that this joint program in China follows past expansions into Canada, Russia, South east Asia, Australia, New Zealand, UAE, Central America and the Caribbean. “We are very upbeat about the partnership and the commitment between Manwah and PureCare as a key part of our international expansion. PureCare continues to change the conversation in the sleep essentials industry placing the focus on health and wellness through the development and utilization of technical textiles. “More and more we see this message being embraced globally,” says Bergman.
A company spokesperson for Manwah Holdings Limited, the parent company of Cheers Five Star Beds and Cheers Adjustable Beds, says, “We are very pleased to create a partnership with this strong international brand, which features distinctive, superior quality products. Our commitment is to create a sleep experience for our customers that is unparalleled by anyone in the mattress and bedding industry. Having our mattresses now married with innovative bedding accessories by PureCare helps to create that ultimate experience.”
More about Manwah Holdings: Manwah Holdings Limited, founded in 1992, is mainly engaged in the research, development, production, sale and related services of sofas, mattresses, panel furniture and furniture accessories. As a flagship enterprise in the Chinese furniture industry, the Group has over 200 proprietary products which are patented and have passed the quality certification. As a result of advanced technologies and popular demand, as well as excellent after-sale services, Manwah’s products are sold in more than 80 countries and regions. For more information, visit http://www.manwahholdings.com/en/
More about PureCare: PureCare designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep Foundation and the Women’s Choice Award. For more information, visit www.PureCare.com.