Bedgear Officially Launches In Thailand

Furniture World News Desk on 5/18/2018

Bedgear debuted its Performance products on the runway at Central Department Store in Bangkok.

Bedgear recently announced their official launch of BedGear Performance Sleep Shops in stores across Thailand through their partnership with Dunlopillo, its sole local distributor.

Bedgear debuted its Performance products on the runway in a high-profile fashion show at the major luxury retailer, Central Department Store in Bangkok alongside renowned Thai actors, including Parama ‘Punjan’, Jirayu ‘Got’ and Wisarut ‘Most’. The event drew hundreds of followers and the store was overflowing with fashion show attendees, local Thai television stations and other local celebrities.

Working with Dunlopillo, Bedgear will now have Performance Sleep Shops with premier retail partners, including Central, Mattress City Rama 9 (Asoke), SB Design Square Ratchapruek, Chic Republic Praditmanutham/Bangna/Pattaya, and Index, with plans for an additional 15 locations throughout the year. This launch highlights the value that Bedgear brings to retailers with a combination of innovative products and engaging, interactive customer experiences. It also reinforces Bedgear’s position as a global brand of Performance bedding that delivers superior support sleep quality through its proprietary personalized Performance Sleep System fitting process and products.

“The opening of these new Performance Sleep Shops in Thailand reflects the evolution of the Bedgear brand and helps support its viewpoint on strong international business relationships, which promote a path to global achievement and sustainable growth,” said Mr. Eugene Alletto, CEO of Bedgear. “We are committed to bringing personalization and Performance lifestyle products to Thai customers, helping them to accomplish more each day by providing them with maximum recovery at night. We are confident that Bedgear’s Performance Sleep products will be as in demand in Thailand, as they have been in more than ten countries around the world.”

“We are delighted to partner with a strong American brand like Bedgear, which has a deep understanding of sleep, while providing functional benefits for improved recovery at night,” said Mr. Pisit Ongsritragul, General Manager of Dunlopillo Thailand. “We believe in the quality of Bedgear Performance products, its technologies and concept of personalized fit, which will take bedding products to a unique level of quality we can give to our customers. Earlier this year, we opened five locations and plan to open new Bedgear Performance Sleep Shops in 15 additional stores throughout the country this year.”

More about Bedgear Performance: Founded in 2009, Bedgear is the rapid growth, global lifestyle brand of Performance bedding for people that want to achieve more out of life. Bedgear has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, Bedgear is sold in more than 4,000 retailers across the U.S. and Canada, as well as expanding globally. Bedgear currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the gold medalist USA Women's National Ice Hockey Team. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything! For more information, visit Bedgear.com