PureCare Announces Latest Pillow Line
Furniture World News Desk on
PureCare recently announced their latest pillow line, “Body Chemistry™”, a collection of seven new pillows of differing comforts and components, which include covers that are infused with technical textile-based Celliant® fibers. PureCare also is adding new pillow options to their existing Sub – 0SUB-0°® cooling pillow collection as well, expanding on the success of their highly popular SoftCell™ ® pillow construction, . and Additionally, the company is introducing upgraded and redesigned packaging for their mattress protector products.
PureCare’s new products are developed as a result of a firsthand understanding of the needs of the company’s retailers and their customers. Chief Marketing Officer Sean Bergman puts it in context: “PureCare is a team-driven, mission directed company offering health and wellness in the bedroom. There is not only technological and innovative superiority behind each-and-every PureCare top-of-bed product, but there is a real health, wellness and comfort story behind the creation and marketing of each product.” PureCare has embraced the use of technical textiles to provide added recovery, wellness and comfort features into their products.
Jeff Bergman, President and COO of PureCare comments, “The Body Chemistry pillow line is so exciting because it mirrors the overall chemistry at PureCare today. It’s a beautiful collection with a powerful story, and its creation really highlights the planning, processes and execution that we engage in daily to create focused, retailer -- centric programs that appeal to consumers and are easy to sell.”
The cover of theon the Body Chemistry pillows features the unique mineral based Celliant® technical textile. Created by Hologenix®, Celliant is clinically tested to increase blood flow, improve recovery time and help the body thermo-regulate itself, promoting a better night’s sleep. “The science behind Celliant is truly exciting and more and more people are beginning to understand how Celliant fibers promote increased blood flow in your body. If our body temperature doesn’t spike up and down at night, we are more likely to get better sleep,” says Bergman.
Body Chemistry shares components with its highly successful sister pillow line, “Sub – 0SUB-0°” released by PureCare last year as part of its Frio FRíO® collection of technical textile infused products, including the breakout hit SoftCell®™ Chill pillow. “Body Chemistry is designed with your body in mind, and we created the linem to pair with the highly successful pillow comforts in the SUB-0°Sub – 0 line, but now with a recovery promoting option for those customers not looking for a cooling story,” said Sean Bergman.
The company is offering latex, memory foam, gel, and down pillow construction options for both the Body Chemistry and SUB-0° Sub – 0 collections. Sean Bergman adds, “The pillows go way beyond the highlighted technical textiles. They have been designed with specific attention to detail when it comes to comfort levels and height of the pillow to provide optimal body alignment. Between Body Chemistry and SUB-0°Sub – 0, we’ve created two pillow collections that perform perfectly together on the retail sales floor, offering customers not only a vast selection of comfort levels,, but also the choice of cooling or recovery technical textiles. There really should be a pillow for everyone. These technical textiles are truly driving the forefront of innovation in our industry.”
“We are listening to our customers, and creating the products they want. The technology infused by technical textiles is providing benefits for consumers beyond what was offered previously, and buyers are responding to that,” summarized Sean Bergman. “With our broad selection of intelligent product designs, we provide our retailers expanded company profits with products that help consumers move toward a cleaner, healthier and more customized rest.”
Retailers who wish to learn more about PureCare’s evolving top-of-bed sleep products are invited to visit the PureCare Showroom, C-1595 at the Las Vegas Market.
More about PureCare:
PureCare® designs essential elements necessary to create a healthy sleep environment... PureCure mattress and pillow protectors, sheets, pillows and toppers – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep foundation and the Women’s Choice Award. For more information, visit us at www.PureCare.com