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Purecare Introduces New Products Into Two Of Their Best-Selling Lines.

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Expanding upon two of its highly successful top-of-bed collections, PureCare reports that it is introducing three new pillows and one new line of sheets into their SUB-0°™ cooling pillow and premium Elements sheet collections at Las Vegas Market. The new pillow selections build upon PureCare’s success with their franchise of cooling products powered by their exclusive Frio® technical textile, while their new elements sheet is created with Lenzing Modal®, an ecological technical textile with a lavish hand feel.

The three new SUB-0° pillow introductions add additional comfort options to the successful hybrid pillow line which invites customers to Find Relief from Sleep Heat™. Building upon the success of the line’s existing SoftCell™ Chill, Identically Down and Down Combo pillows, PureCare is re-inventing their top selling PureCare Plush Gel-egant (sculpted memory foam and cooling gel), Replenish (memory foam and cooling gel), and Down (white down and feathers) pillows and adding them to the SUB-0° pillow line. The key technical textile in each SUB-0° pillow cover is PureCare’s exclusive FRIO rapid chill cooling fiber/Tencel® blend, resulting in a responsive textile that is more absorbent than cotton, softer than silk and cools five times faster than traditional polyester. The additions of the new SUB–0° pillows will bring the offering to six total pillows in the collection.

“The overwhelming demand for our exclusive FRíO rapid chill cooling fibers has encouraged us to bring cooling technology to new pillows, sheets and protectors and those products are seeing success in retail stores around the country. SUB-0° has been our fastest selling pillow line in history, so it was only natural to update some of our bestselling PureCare Plush pillows and add this cooling technology,” stated President and COO Jeff Bergman. “Now there are more comfort and construction options for customers to choose while still getting the benefits of our Frio cooling fabric.”

PureCare is also introducing a new line of Arbor sheets to their successful Elements premium sheet collection. The Arbor line (Latin for “of the trees”) features a sateen weave of long staple cotton and ecologically blended Modal® fibers which are derived from the pulp of European Beechwood trees. Twice as soft as cotton, the Modal technical textile brings a smooth, supple touch to the line and the new line provides retailers with a luxury sheet option at an introductory price point.

“The Elements collection is built on the foundation of our ‘Fit,’ ‘Feel’ and ‘Finish’ story,” explained Bergman. “Our sheets feature exceptional construction and provide added benefits to the end consumer, allowing them to choose from a variety of technical textile-driven linens that improve their sleep environment.”

The “Fit” of every Elements sheet refers to the Precision-Fit™ corners and thick elastic band on the fitted sheet, as well as 4 additional inches of width on the flat sheet and a generous 8” enveloping pocket on every pillowcase. The “Feel” speaks to the quality and comfort of PureCare’s long staple cotton fibers blended with Modal and the resulting smooth, supple touch. Last but certainly not least, the antimicrobial silver treatment and unique technical textiles built into every line rounds out the story of the “Finish.”

“We are listening to our customers, and creating the products they want. The technology infused by technical textiles is providing benefits for consumers beyond what was offered previously, and buyers are responding to that,” summarized Bergman. “With our broad selection of intelligent product designs, we provide our retailers expanded company profits with products that help consumers move toward a cleaner, healthier and more customized rest.”

Retailers who wish to learn more about PureCare’s evolving top-of-bed sleep products are invited to visit the PureCare Showroom, C-1595 at the Las Vegas Market.


More about PureCare: PureCare® designs essential elements necessary to create a healthy sleep environment... PureCure mattress and pillow protectors, sheets, pillows and toppers – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep foundation and the Women’s Choice Award. For more information, visit www.PureCare.com.

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