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Glideaway Increases Adjustable Base Offerings To Meet Broader Consumer Demand

Furniture World News


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As the adjustable base market continues to grow in the United States, Glideaway announced that it will introduce two new models into its “Comfort Base Lifestyle” collection at the upcoming Winter Las Vegas Market, Jan. 24th – 28th. The new models were developed to afford its dealers and their customers more choice at varying price points.

With over 50 years of developing and manufacturing metal bed frames, Glideaway’s latest additions, the Ascend Comfort Base and the Freestyle Comfort Base allow retailers to expand their variety of offerings on showroom floors to fill in gaps in pricing and features.

“The popularity of adjustable bed bases is growing so rapidly that our retailers were asking us to bring more options to their floors at a broader price range so that they could better reach all consumers as well as increase margin’s,” said Glideaway Vice President of National Sales Dan Baker. “Retailers and consumers responded very positively to the adjustable bed base models we introduced last year – the Prelude, Elevation, Rhythm. With these additions, we can now offer our customers an even broader variety of options and features at all price points to satisfy their customer’s needs.”

In response to retailer and consumer reaction to its patented Elevate Lift feature which allows the entire base to raise to an incline of 12-degrees, Glideaway developed the Ascend Comfort Base. Ascend features a wireless remote with programmable memory setting and offers all the benefits of Glideaway’s Sleep Enhancement Technology™, including the improvement of health concerns like severe lumbar pain and acid reflux, at a more affordable price point. Available in a high quality Stone Grey upholstered fabric, Ascend retails between $1,599 - $1,699 in queen.

With the Freestyle Comfort Base, the company has developed a product unique to the Comfort Base line-up. The Freestyle features a simplified, single split-deck design created to go directly on top of an existing foundation or platform bed. The lightweight and split design of the base also provides a Comfort Base that will give retailers a better e-commerce option than previous adjustable base models with it’s compact and lighter packaging. It will feature the most popular remote functions, including head/foot up and down and pre-set positions. Freestyle retails between $799-$999 in queen.

To see the new Comfort Base Lifestyle Series and the rest of Glideaway’s product offerings visit their showroom in space C-1537 at the upcoming Las Vegas Market.

More about Gildeaway: Glideaway is a division of Fredman Bros. Furniture Co., founded in the 1920s as a furniture retailer in Illinois, and is a full-service bedding supplier to full-line furniture retailers, specialty sleep shops, and web-based e-tailers. Their products include a complete line-up of visco and latex mattresses, adjustable bed bases, bed frames, pillows, mattress protection products, metal beds and youth sleep products. Based in St. Louis, the company employs more than 140 people in its 185,000 square-foot manufacturing, distribution, and showroom complex.

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