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Imagine Advertising Teams up with Sony Pictures for Best-of-Nest Home Promotion

Furniture World News


 Imagine Advertising & Publishing, Inc. announced that it has teamed up with Sony Pictures Entertainment and Rovio Studios’ The Angry Birds Movie to create a national promotion for The TRIB Group's Rent to Own retailers. The Angry Birds Movie will be released in theaters on May 20th, 2016.

“We think that the Rent To Own retail channel is in need of some marketing that is new, exciting and fun,” stated Flora Stopher, President/Owner of Imagine Advertising, “and this franchise is a proven winner with moms, kids and entire families."

"The Rent to Own category represents $9 billion dollars in revenue and it's been a great category for us over the years," stated Erika Sparrow, Vice President of Sales for Imagine. "We wanted to come up with a big idea for The TRIB Group, the industry’s leading rent-to-own buying group, so they could use this promotion for the end of Tax season, the Memorial Day Holiday Weekend & even Father's Day. Our theme with TRIB is 'The Best of the Nest' home event and Rent To Own retailers can include furniture, appliances, electronics and more in their advertising and marketing. We've done all the upfront work, so RTO retailers will have access to all of our promotional, marketing and advertising materials they need to make this promotion a huge success. Plus, we'll have a dealer locator for consumers to access and find which retailers are running this event and where to find them in their local market," added Sparrow.

"We are very excited to be working with Imagine Advertising and Sony Pictures in order to bring this awesome opportunity to the TRIB Group members", added Dennis Shields, Executive Director, TRIB Group. "Angry Birds has been popular for a long time, and this movie will only enhance its popularity. TRIB Group members who take advantage of this opportunity with Imagine and Sony will definitely set themselves apart with this first-class promotion".

“We’re very excited to work with Flora at Imagine Advertising,” says Carlo Vespe, Vice President of National Promotions at Sony Pictures. “Their size and market distribution with furniture retailers allows both of us to reach the same demographics that the Angry Birds franchise has been so successful with to create this fun and engaging promotion. We’ll be working closely with the Imagine creative team to maximize all of the promotional elements Imagine's customers will need to make this Best Of The Nest Event a very entertaining and relevant event that consumers will love.”

This promotion will be offered exclusively to Rent To Own retailers in North America. The promotional dates will run from April 15th, 2016, through Father's Day, June 20th, 2016.

Imagine will be offering:

  • 2 co-branded TV spots produced with Sony Pictures & Rovio
  • Print – circulars (distributed through Valassis/marriage mail or the newspaper)
  • Direct mail
  • Complete in-store P.O.S kits
  • A customized The Angry Birds Movie – Best Of The Nest Event landing page for each retailer
  • Web banners
  • Facebook & Social Media creative
  • Web videos
  • Email Marketing
  • And more

At Las Vegas Market, Visit Imagine Advertising

NAHFA Retail Resource Center, Space #1
10th Floor Bldg B, Showroom B1050
More About “The Angry Birds Movie”: In the 3D animated comedy, The Angry Birds Movie, we'll finally find out why the birds are so angry. The movie takes us to an island populated entirely by happy, flightless birds – or almost entirely. In this paradise, Red (Jason Sudeikis, We're the Millers, Horrible Bosses), a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since Frozen), and the volatile Bomb (Danny McBride, This is the End, Eastbound and Down) have always been outsiders. But when the island is visited by mysterious green piggies, it’s up to these unlikely outcasts to figure out what the pigs are up to. Featuring a hilarious, all-star voice cast that includes Bill Hader (Trainwreck, Inside Out), Maya Rudolph (Bridesmaids), and Peter Dinklage (Game of Thrones), as well as Kate McKinnon (Saturday Night Live, next year's Ghostbusters), Keegan-Michael Key (Key & Peele), Tony Hale (Veep, Arrested Development), Ike Barinholtz (The Mindy Project, Neighbors), and Tituss Burgess (Unbreakable Kimmy Schmidt), the Columbia Pictures/Rovio Entertainment film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen and Catherine Winder. The screenplay is by Jon Vitti, and the film is executive produced by Mikael Hed and David Maisel.

More About Imagine Advertising & Publishing, Inc: Founded in 1994, Imagine Advertising has been focused and dedicated to the success of the furniture manufacturer brands and furniture retailers for over 20 years - creating advertising and promotions that engage home furnishing consumers and drive sales velocity for their clients. For more information, visit http://www.imagineadv.com/.

More About Sony Pictures Entertainment: Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo- based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For more information, go to http://www.sonypictures.com.

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