Two Park Home Furniture Stores Combine Under One Roof.
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Park Stores, a family owned chain including Park Furniture & Appliances and Park Audio Plus, announced that it plans to combine its two Altoona-area stores under one roof with the help of Martin Roberts Design. The ground-breaking to expand the existing Park Audio store is set for January 2016.
When complete, the new store will offer a unique product mix of custom home theater environments, as well as smart home automation systems, appliances, mattresses and furniture, according to Travis Muccitelli, Park Audio owner.
Roberts added “Park Audio has an existing building which is about 12,000-square-feet in size where they have been selling everything audio, from entertainment rooms to cars. Nowadays, consumers are not changing their existing car audio systems as often, because most new cars come well equipped with specialized audio. Therefore, Park will no longer be carrying car products. Park Audio added appliances four years ago and mattresses three years ago. When the new addition is complete, the store will be a total of 37,000 square feet.”
The company has long operated a Park Furniture & Appliances store in the same market. “We’ve always wanted to be under one roof and we’re excited about the prospect of combining the stores,” Muccitelli stated. “Currently the Park Furniture building is on three different levels, and when the Park Audio build-out is complete, everything will be on one level which will improve the customer experience and make it easier for our salespeople to work. The expansion will also enable us to implement a unique merchandising plan with an array of products that include a number of exclusives in our market such as better appliances like Sub Zero and Wolf. We already do a lot of work in new construction, from smart home installations to appliances. Now, we’ll be able to furnish those homes as well.”
According to Roberts, the design team has been challenged to make as little modification as possible to the existing Park Audio building. The solution, Roberts reports, will be to add large bays alongside the existing building to accommodate new and expanded product categories like upholstery.
More About Park Stores:
Park Stores is a family owned chain of stores based in central PA, including Park Furniture & Appliances and Park Audio Plus. Since 1940, Park Furniture has been serving customers’ furniture and appliance needs all over Central PA. Park Audio Plus, located in Duncansville, specializes in home electronics and security, as well as mattresses from Serta and Tempur-pedic, and appliances from Thermador, Wolf and Sub Zero. After the construction project, Park will have one store in the Altoona market with all product categories under one roof, as well as the Park Furniture and Appliance store in Huntingdon, PA.
More about Martin Roberts Design:
Well known for more than four decades of world-wide design work with marquee brands like Barnes & Noble, Cartier, Carmax and Sheetz stores, Martin Roberts has turned his focus on the home furnishings industry. Today, as head of Connecticut-based Martin Roberts Design—an award-winning team of retail consultants, architects, interior and graphic designers—he is responsible for the look of leading independent home furnishing stores across the U.S. Indeed, last year alone, his firm was responsible for more than one million square feet of home and appliance stores in six countries.
With a client roster that reads like a Who’s Who of the home business, Roberts has accrued numerous design accolades, including Store of the Year Awards. Above all, he is devoted to helping clients, in every consumer segment, maximize profits through innovative design solutions. Every project reflects his client-focused mission to influence consumers to buy more, more often. For more information please visit www.mrobertsdesign.com.