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PureCare® Rolls Out PureCare Kids collection at Fall 2015 High Point Market

Furniture World News


After months of careful product design, PureCare® - a leader of health and wellness in the sleep industry –  announced the introduction of their new extensive line of youth pillows, protectors and sheets designed specifically for kids. Unlike many companies who merely re-size adult sleep products to create kids’ lines, PureCare has specifically designed their new Kids collection to meet the unique comfort and health needs of growing children while providing a comprehensive program that allows retailers to create a new category to build revenue in kids’ top of bed health and wellness focused sleep products.

The comprehensive PureCare Kids line includes four “growth” and wellness focused youth pillows, custom-fitting antibacterial silver treated pillow protectors and pillowcases, and a 5-sided mattress protector. Together the line offers consumers multiple solutions for creating a haven of comfort and health in the child’s sleep environment.

Youth Pillows
The PureCare Kids pillow collection includes four youth pillows offered in two unique styles, each specifically designed to provide different support options as the child grows and their sleep needs change. The first two pillows in the line, PureCare Kids Rise & Shine Adjustable Height Youth pillows, each feature 2 removable inserts that allow the parent to adjust the pillow to their child’s preferred support level. The Rise & Shine memory foam pillow features two 1” memory foam inserts, while the Rise & Shine memory foam + latex pillow features both a 1” memory foam and 1” latex insert. Surrounded by a plush outer cover filled with PureCare’s exclusive designer down, Identically Down™ (I.D.), the support level of each Rise & Shine pillow can be easily adjusted by removing or adding inserts. Along with the “grow with you” designer build, PureCare Kids Rise & Shine pillows are completely machine washable, allergen proof, dust mite proof, bed bug proof and are treated with PureCare’s antibacterial silver ions which locate and deactivate bacteria on contact.

The second set of PureCare Kids youth pillows are similar to the brand’s successful PureCare One™ patented adult pillows. A new take on pillow construction, the Single Silhouette Support Youth Pillow features a two-piece build consisting of a Silhouette Support (memory foam shell packed with a balanced blend of I.D.™ and memory foam puffs), and a Soul Center™ filled with plush I.D.™. The single Silhouette Support youth pillow provides two distinct profiles in one pillow, providing support as the child’s sleep needs change over time. The second Dual Silhouette Support pillow features a patented three-piece design consisting of an I.D. Soul Center flanked by dual Silhouette Supports (one 4” memory foam puff support or a firmer 4” solid memory foam support). Both of these PureCare Kids One Youth Pillows are antibacterial silver treated to locate and deactivate bacteria on contact and are dust mite proof, bed bug proof and allergen proof.

Youth Pillow Protectors and Pillowcases:
Along with the unique collection of youth pillows, PureCare has created custom antibacterial silver treated pillow protectors and snuggly soft 100% cotton pillowcases specifically designed to fit the PureCare Kids One and Rise & Shine pillows. Each pillow protector features all of PureCare’s health and wellness focused benefits and features, as well as their AirXchange™ construction for superior feel and comfort.

Youth Mattress Protectors:
The extensive PureCare Kids collection also includes the brand’s signature Omni-Guard Advance® 5-sided mattress protector featuring antibacterial silver ions to deactivate bacteria and focuses specifically on keeping the child’s mattress allergen, dust mite, mold, mildew and stain free, the protector provides vital protection against nighttime accidents and other irritants that accumulate within the sleep environment.

And what would a Kids focused line be without an extra treat just for them? Each of the whimsical PureCare Kids pillow boxes double as carrying cases that can be used to collect special trinkets and feature uniquely hand-drawn “coloring book” designed interiors for a little something special after the purchase. PureCare is even inviting their customers to share pictures of their children’s pillow boxes filled with their favorite things on social media.

Dealers are invited to experience this new, comprehensive PureCare Kids product line which retails from $49.99 – $69.99, as well as the full line of PureCare essential sleep products in High Point Showroom IHFC M-531.

About PureCare: PureCare® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, pillows and toppers - all of which combine superior technology, innovation and the highest quality materials - are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep Foundation and The Women’s Choice Award.

For more information, visit www.PureCare.com.

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