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Organic Mattresses, Inc. Appoints Veteran Sales Executive To Focus On Expanding Regional Dealer Base

Furniture World News Desk on 4/30/2014

Organic Mattresses, Inc. (OMI) reported that with a recent and dramatic increase in regional and independent dealers adding their line, the company has appointed Lauraine Bacon its director of sales development to focus on new accounts as well as adding additional support to service and training. Bacon will report directly to President and Founder Walt Bader.

In her newly created role, Bacon will be responsible for prospecting open areas of distribution for OMI nationwide, analyzing the company’s Organic Demographic Studies to focus on specific areas with organic consumer demands, and identifying and assisting new accounts in bringing the OrganicPedic® by OMI line of products into additional retail locations.

“Lauraine’s sustainable-industry know-how and sales expertise has proved to be an immediate asset for OMI. She has a great track record of bringing sustainable products and programs to market and we know we will benefit tremendously from her experience,” said OMI’s President and Founder Walt Bader. “More and more independent dealers and smaller regional chains are turning to OMI because we offer a unique product for their floors that sets them apart from the larger chain stores. Not only do we provide great comfort, support and an aesthetically pleasing presentation, our strong certified organic health message provides important additional purchase motivations at the time of the sale. We are confident that Lauraine will successfully bring in those retailers who will benefit most from our product lineup.”

Bacon received her bachelor’s degree from San Francisco State University where she majored in marketing. She currently resides in Alta, CA.

OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. OMI’s handmade custom organic mattresses are manufactured in Northern California in the first and only Eco-Factory™ created solely to manufacture organic products. OMI mattresses qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program. In 2013, OMI became the first mattress manufacturer to obtain the Global Organic Latex Standard (GOLS), certifying the company’s latex mattress cores are fully organic. For more information, go to www.omimattress.com or call 800-951-9196 during Pacific Coast business hours.