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Trump Home® and Serta® Launch New Hybrid Mattress Collection

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The Trump Organization and Serta recently announced the redesign of the Trump Home iSeries mattress collection for 2014. These all-new mattresses are now enhanced with Serta’s latest hybrid mattress technology, which combines Serta’s dual-action gel memory foam with its most advanced innerspring support system. These new Trump Home mattresses offer a luxurious yet affordable solution to mattress shoppers interested in the benefits of gel memory foam, but who prefer the support of a traditional innerspring.

Every new Trump Home iSeries mattress features Cool Action™ Dual Effects® Gel Memory Foam, which is the world’s first material to combine both Serta’s original MicroSupport® gel and its MicroCool+™ gel in a material with up to 25% more total gel than the original formula. Plus, Serta has upgraded its exclusive individually wrapped coil support system by adding even more Duet® Coils, which help properly balance comfort and support across the mattress regardless of body type.

Mattress shoppers can also step up to the new top-of-the line Trump Home iSeries Profiles™ collection, which features Serta’s most advanced comfort and support technologies in a luxurious and sophisticated design. These premium mattresses also feature EverFeel™ technology, a Serta-exclusive designed to provide the cradling comfort you expect from memory foam without the need for time or temperature to adapt to your body.

Both collections offer a variety of models ranging in feel from extra-firm to luxuriously plush, so consumers can find the mattress that best meets their body’s unique comfort needs. Finally, all Trump Home iSeries mattresses are compatible with a Serta adjustable foundation for a completely customizable and luxurious bedroom experience.

“We are thrilled to take our successful partnership with Serta to the next level with this latest mattress innovation,” said Cathy Hoffman Glosser, Executive Vice President of Global Licensing for The Trump Organization. “The Trump Home iSeries collection has been extremely successful since launching in 2012. Now, we are raising the bar for what shoppers can expect from a mattress once again by introducing Serta’s latest comfort and support technologies into the new 2014 collection.”

“Our retailers have seen a growing consumer interest in the hybrid mattress category,” said Andrew Gross, senior vice president of marketing for Serta. “The new Trump Home iSeries collection offers a unique solution to those interested in the benefits of gel memory foam, but hesitant to switch to an all-foam mattress. Mattress shoppers will feel confident with these products because of the high quality and attention to detail synonymous with the Trump Home brand.”

The all-new Trump Home iSeries mattresses are currently available at select Serta retailers. Suggested retail prices range from $1,299 - $2,999 for standard queen sets. Visit www.serta.com for additional details and to find retailers.

About Serta Mattress Company: Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta and its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

For more information, visit www.serta.com.

ABOUT THE TRUMP ORGANIZATION: The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning. The product licensing division of the company has selectively granted licenses for the manufacture and distribution of product under the Donald J. Trump Signature Collection brand and the Trump Home brand. In addition, a license has been granted for men’s fragrance. Donald J. Trump is the Chairman and President of The Trump Organization, a privately held company in New York.

For more information, visit www.trump.com.

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