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Purecare One Comfort And Support Pillow To Be Introduced In Las Vegas

Furniture World News


PureCare (formerly Fabrictech International), a leader in health, wellness and comfort in the sleep products industry, is launching PureCare One - a revolutionary patented pillow line at the January 2014 Las Vegas Market (C1595). Each of the six PureCare One pillow designs is composed of three pieces; two Dual Silhouette Supports™ and a Soul Center™. These unique contouring components work in harmony with the curvatures of the head, neck and spine

Each of the PureCare One pillows offers a 4” soft/firm or 5” soft/firm Silhouette Support option. These Dual Silhouette Supports™ are made of latex, memory foam or gel wrapped memory foam, providing a unique blend of comfort and support for all sleep positions. The soft Soul Center™ of the pillow features Identically Down™ (ID), PureCare’s exclusive designer down alternative which provides the comfort of down without the drawbacks of down allergens. PureCare has patented the three-piece system, which is designed to promote a free flow of air and thus provide a cooler night’s sleep.

PureCare’s three-piece pillow was designed by Tonya Hawkins who invented and developed the initial concepts for the line. Hawkins states, “I tried every pillow on the market. I wanted both sufficient neck support and comfort, and I could not find both in any one pillow I purchased. So I created my own pillow concept, testing over 50 prototypes before I brought the design to retailers at the Las Vegas Market.”

Jeff Bergman, PureCare’s President and Chief Operating Officer, was the first PureCare team member to see Hawkins’ pillow concept. “I recognized that the design of the pillow was completely unique compared to anything else available in the market. I knew immediately that her product could be successfully developed for PureCare.”

Sean Bergman, PureCare’s chief marketing officer, needed little convincing once he slept on the pillow prototype. “PureCare strives to redefine comfort and health with every product we offer. I knew that once this unique three-piece pillow system was combined with the health and wellness features that PureCare offers, we could provide our retailers with a brand new pillow design that would carve out its own niche within the pillow product segment.

“Never before has a pillow collection dared to defy convention quite like the PureCare One,” says Bergman. “Pillows have evolved, and we are bringing this revolutionary concept to Las Vegas Market. In short, You’ve GOT to try One.™”

PureCare will be debuting the PureCare One retail display concept and offering comfort tests of the entire PureCare One pillow line throughout Market in their showroom C1595. Pillows will begin shipping immediately after Las Vegas Market. PureCare One pillows are expected to retail at a range from $149 to $179.

About PureCare: PureCare® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, mattress toppers and pillows - all of which combine superior technology, innovation and the highest quality materials - are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare is proud to manufacture the official mattress and pillow protectors of the National Sleep Foundation. For more information, visit www.PureCare.com.

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