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Fabrictech International To Introduce New PureCare Aromatherapy Line At Las Vegas Show

Furniture World News


Fabrictech® International, the top of bed health and wellness focused product designer and manufacturer of the official mattress and pillow protectors of the National Sleep Foundation (NSF), announced that it will introduce a fresh and unique concept with their new protector line, PureCare™ Aromatherapy.

With the introduction of their Aromatherapy line, Fabrictech International continues to expand upon their unique selection of mattress and pillow protectors, a collection which provides the essential elements necessary to create the cleanest sleep environment possible with bedbug proof, allergen proof, dust mite proof and moisture proof protection.

The PureCare Aromatherapy line provides today’s health conscious mattress/bedding consumer another new and unique protection option, inviting each customer to breathe, relax, sleep and engage with the calming fragrances emanating from the scented sachets built into a patent-pending sachet pocket on the inside of each PureCare Aromatherapy mattress and pillow protector. The PureCare Aromatherapy line will ship with lavender – known for its calming, relaxing and soothing effects. The company is also offering tangy and sweet Mandarin, mood lifting and sedating Sandalwood, sinus and congestion relieving Eucalyptus and rich and romantic Jasmine floral aromas. Each scent is available for individual purchase through the retailer or directly through Fabrictech International. For best results, the company suggests that the scented sachets are replaced every three months. Individual scented sachets will cost about six dollars each.

“We are giving the retailer an opportunity to bring the consumer into the store, potentially as soon as every quarter, and thus significantly reduce the buying cycle on other bedding products, while continually improving sleep and wellness relaxation through aromatherapy,” commented Jeff Bergman, President and COO of Fabrictech. “By reducing the buying cycle and getting consumers back into store more often, retailers have an opportunity to sell these customers new products and build a better relationship with them every time.”

PureCare by Fabrictech continues to improve the way consumers sleep with their new Aromatherapy mattress protectors. Aromatherapy offers a scented environment that is relaxing and conducive to sleep, but continues to focus on Fabrictech’s commitment to health and wellness. Each protector is allergen proof, dust mite proof, moisture proof and bedbug proof in the total encasement and pillow protector models. These new protectors will also benefit from the addition of antibacterial silver ions, which inhibit bacterial/fungal growth on the protector and naturally reduce odors caused by bacteria.

The 5-Sided mattress protectors and Total Encasement protectors will have two patent-pending sachet pockets sewn into the protector in queen and king models, one in the twin and full sizes. Each pillow protector will come with two sachet pockets in every size. The other available scents can be purchased as replacements and used with all sizes and models. Suggested retail pricing for the PureCare Aromatherapy line is $159.99 for the Queen Total Encasement, $119.99 for the Queen 5-Sided, $28.99 for the pillow and $6.00 for replacement sachets.

The new Aromatherapy program will be marketed under the theme of Breathe. Relax. Sleep.™ As with OmniGuard® Advance ™ and PureCare 5-Sided and Total Encasement protectors products, the PureCare Aromatherapy line offers consumers Fabritech’s industry changing Limited Lifetime Warranty.

“Relaxation is essential to a good night’s sleep,” says Bergman. “Our scented sachets infuse the sleep environment with calming scents, helping to release anxieties and relax breathing.”

The lavender scent has a calming, soothing, sedative effect and has been used to relieve sore muscles, headaches and inflammation. It may also improve sleep quality and promote relaxation in individuals who have trouble sleeping. (See photos enclosed)

The PureCare Aromatherapy line will be introduced at the Las Vegas World Market Center, January 28 – February 1, 2013 at Fabrictech’s new showroom space C1595.

About Fabrictech: Fabrictech® International designs essential elements necessary to create a healthy sleep environment. Fabrictech®'s PureCare™ protectors, toppers and PureCare™ Plush pillows - all of which combine superior technology, innovation and the highest quality materials - are revolutionary to today's health conscious consumers and allergy sufferers. Fabrictech changed the conversation in the mattress protector industry to focus on health and wellness, introduced the first Limited Lifetime Stain Warranty, and manufactures the official mattress and pillow protectors of the National Sleep Foundation.

For more information, contact Sean Bergman at 973-571-0170 or visit www.fabrictech.com

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