Decorating Den Interiors Rolls Out New Websites for Its Design Business Franchise Partners

Furniture World News Desk on 3/5/2019

Decorating Den Interiors recently announced that it has rolled out new websites for its design business franchise partners throughout the U.S. and Canada.  “While we’re celebrating our 50th year in business, we also are creating a new future for our owners with new technology-based resources. The new individual websites are a complement to our new Back Office Support System (B.O.S.S.) which has streamlined proposal creation, project development, business management, marketing resources and continuing education for our design professionals,” said Jim Bugg, Jr., president and CEO.

“The websites clearly show prospective clients the key benefits of working with one of our design professionals,” said David Haseley, sr. vice president, merchandising and marketing. “Our LIVV Home Collection of fine furnishings shows the extensive choices that enable us to work within a wide range of budgets and lifestyles.  We also explain in detail how we work with in-home consultations, help visualize a design solution that aligns with the client’s taste, space, and budget, and personally oversee all projects through to completion.”

“Creating new websites on a new host platform was an extensive undertaking,”  Haseley added. “Our owners are fortunate to have a highly qualified information technology and creative staff in the corporate office along who oversaw the work of our outside developer. They provide ongoing support for our owners as they add content to enable strong personal branding in their local markets.”

Each new website is built on a foundation of content provided from the corporate staff and branded in concert with the corporate website.  “From there, our individual design professionals can add personal content for their own client development and marketing,” said Haseley.

“The new websites, along with the new Business Office Support System (B.O.S.S) represent significant investment we made to enable our design businesses to have the latest resources for the most efficient management possible,” Bugg added. “It all makes for a powerful model for the business of design.”

About Decorating Den Interiors: Celebrating its 50th year in business this year, Decorating Den Interiors has franchises throughout the U.S. and Canada. While many of its franchise owners come with previous design experience or from other positions in the home furnishings industry, some also come from other careers. The company provides extensive training in design, marketing, and business management, and is a leader in the use of technology to maximize profitability.

The company’s more than 135 preferred suppliers in its LIVV Home Collection™ enable its design professionals to offer clients a single source for fine furniture, case goods, lighting, accessories, window treatments, wall and floor coverings, and closet/storage systems.