Bobby Berk Interiors + Design Hires Brady Tolbert as Creative Director
Furniture World News Desk on
1/16/2019
Tolbert joins the Bobby Berk team following his role as Creative Director for Emily Henderson Design.
Bobby Berk Interiors + Design announced that Brady Tolbert has joined as the brand’s new Creative Director. Tolbert joins the growing downtown Los Angeles-based firm following five years with Emily Henderson Design.
In his new role, Tolbert will help develop, launch, grow, and manage the vision and design direction for the Bobby Berk brand. In addition to designing and producing new products, Tolbert will oversee all of the firm’s creative work, work closely with the marketing and social media teams, and oversee the brand’s editorial platforms. Tolbert will work closely with Berk in this new position and will play a vital role in the evolution and growth of the Bobby Berk brand.
As part of his new position, Tolbert will oversee the creation and implementation of a new editorial platform for Bobby Berk, to launch later in 2019. This new platform will form part of the company’s substantial agenda for 2019, which includes a complete revamp of the brand’s website and social platforms as well as branching out into new product areas and categories. Tolbert will also oversee the growth of BB+ID across all digital avenues, develop creative editorial and social campaigns, manage the company’s affiliate and sponsored programs, and consult on residential and commercial design projects.
Tolbert joins the Bobby Berk team following his role as Creative Director for Emily Henderson Design where he oversaw the company’s substantial growth since joining in 2014. Prior to his work with Emily Henderson, Tolbert worked for Beverly Hills Luxury Interiors. A native of Utah, Tolbert began his career interning under world-renowned architect Frank Gehry and his team on a project in Washington, D.C.
“Bobby Berk Interiors + Design is a brand that I am very excited about," says Tolbert. “Bobby is creating a design brand with far-reaching impact across so many outlets in our industry. We are hitting the ground running and I can’t wait to join the talented team and contribute to the company’s next phase of growth.”
Best known as the design guru on Netflix’s Queer Eye, Bobby Berk has worked in the design industry for over 15 years and has extensive experience in manufacturing, interior design, licensing, and retail. Since starting his eponymous firm in 2006, Berk has become one of the country’s leading interior designers and has appeared as a design expert on numerous television networks including HGTV, Bravo, NBC, and CBS, among others. Following the explosive success of Queer Eye , Berk has continued to grow and elevate his brand, taking on new and ambitious projects while continuing to expand his design empire.
“We are thrilled to welcome Brady to the Bobby Berk team,” says Bobby Berk, Founder of Bobby Berk Interiors + Design. “He brings an enormous amount of creativity, vision, and experience to the role and I am confident he will be instrumental in taking our brand to the next level.”
For further information, visit
www.bobbyberk.design
About Bobby Berk: Celebrity designer Bobby Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. Originally hailing from Texas, Bobby dreamed of the big city and moved to New York in 2003 with only a few dollars to his name and no job in sight. After working his way up in retail at Bed Bath & Beyond and Restoration Hardware to a Creative Director position at Portico Home + Spa, Berk decided that it was time to create his own brand. Since 2006, Bobby Berk Home’s retail division has consistently provided customers with a unique approach to modern design. Epitomizing hip, minimalist urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any cool, relaxed lifestyle.
About BB+ID: BB+ID has quickly become a design leader in the home building industry. Bobby brings a new and refreshing point of view with his strong background in consumer sales and expertise in design with his Bobby Berk Home retail brand. His unique experience has helped builders take their product to the next level by asking the hard question of "why" and refusing to accept anything other than innovative and exciting designs. BB+ID’s designs have be awarded numerous National Awards as well as multiple coveted Gold Nugget awards