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Furniture World Articles by Rene´Johnston-Gingrich

Read How to Create Engaged & Functional Teams

Published: 4/5/2020
One of the defining qualities of a good leader is an ability to actively and consistently work to understand who your retail team members really are.

Read Your Employees: Do They Love Their Job?

Published: 3/23/2018
Getting your employees to fully engage in your company's mission and values takes focus and effort. But it's worth it!

Read Five Steps To Build Your Retail Brand

Published: 12/28/2016
What can Oprah Winfrey, Richard Branson, Kim Kardashian and Apple teach you about building your personal brand.

Read Best Practices for Employee Retention

Published: 11/27/2015
You pay your employees, but do you need to show them that you appreciate them as well? René Johnston-Gingrich cites current research that will help you to maintain a healthy organizational culture.

Read Maximize Return On Your Training Investment

Published: 7/17/2015
How to best select, design and deliver education programming that will have a significant and lasting impact.

Read Help Today’s Design Focused Customers To Buy From You

Published: 12/30/2014
Adapting your store to meet the expectations of todays design focused customers requires an understanding of four major influences on their shopping and buying behavior.

Read How Much Is Too Much Busy-Ness

Published: 9/29/2014
There are quite a few four-letter words that might offend. Perhaps one of the most surprisingly offensive and counterproductive four-letter word is BUSY.

Read Managing Change: Follow Up Strategies For Success

Published: 5/22/2014
Six follow-up strategies to help keep change initiatives on track to grow your furniture business.

Read Pineapple Furniture Sales Hospitality

Published: 9/30/2013
A three-step process to explain and train your way to a comfortable and hospitable customer buying experience.

Read Sales Connect!

Published: 7/11/2013
Customer Connection is multifaceted. Let’s explore connecting on three levels. Store image, marketing message, and the personal connection brought about by our sales team’s charm and expertise.

Read Building Your Dream Team By Wowing The Crowd - Part 4

Published: 1/10/2013
Rene’ Johnston-Gingrich finishes up her four-part series with a discussion of ways your sales team can “wow the crowd” by exceeding your customers’ expectations.

Read Building Your Dream Team By Creating Team Players - Part 3

Published: 12/3/2012
To create a group of sales associates who are real “team players” you must develop and maintain a healthy working environment as measured by four criteria: attitude, connection via communication, having fun and walking the walk.

Read Building Your Dream Team By Teaching Product Knowledge

Published: 9/25/2012
Get the dream sales force you deserve by establishing standards, committing to ongoing learning and communicating the right information to your customers.

Read Building Your Dream Team - Part 1

Published: 7/12/2012
This is the first in a series of articles you can use to build a Dream Team from the ground up. This time you will get an overview of the three skills your team has to master to excel at home furnishings sales.