Furniture World Articles by Jeff Giagnocavo

Read Give Yourself a Break: Use Active Media in 2019

Published: 1/8/2019
Without an Active Media Platform in place you are just pouring money into a bucket full of holes.

Read Five Steps to Luxury Bedding Success

Published: 7/4/2018
The luxury sale isn’t a buzzword, it’s not a flash in the pan, nor is it a money grab. Luxury selling is a mindset.

Read Three Fundamental Retailing Tools For 2018

Published: 1/14/2018
These tools will amplify your message, capture prospect information, and supercharge your advertising spend.

Read Better Bedding & Mattress Sales: One Sentence, One Small Step

Published: 9/23/2017
Saying you are the biggest, the best, in business the longest, and your prices can't be beat... is the wrong sentence!

Read Built on Quicksand? Your Advertising

Published: 7/7/2017
Today, more than ever before, it is easy to build your advertising strategy on quicksand.

Read Creating a Disney Effect

Published: 3/29/2017
Seven things Disney does to get people to happily open their wallets that are instructive for home furnishings retailers.

Read Take Your Retail Show On The Road

Published: 12/28/2016
A discussion of the kinds of show opportunities out there for retailers.

Read The 800 Pound Gorilla in Your Beds

Published: 9/30/2016
With 3500 stores and huge marketing power, developments at Mattress Firm present a challenge and an opportunity.

Read Salesmanship in Print

Published: 7/7/2016
How to create advertorial marketing assets that really sell for you.

Read Five Big Mattress Discoveries

Published: 6/2/2016
Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.

Read Better Bedding & Mattress Sales: Hybrid Marketing

Published: 1/4/2016
What will you do about the online retailers selling lower priced mattress who expect to take market share away from you?

Read Welcome Mat Marketing

Published: 9/28/2015
Use “welcome mat marketing” to help new customers realize you’re different, and to make them feel special.

Read First Exchange At RetaiL

Published: 7/17/2015
Prospects may be the most overlooked people in your furniture business. Here’s what to do about it.

Read Killer Casualness at Retail

Published: 6/9/2015
Casualness can creep in anywhere. It’s your job to cut it out and replace it with intention.

Read Helping Before Selling

Published: 3/24/2015
Part 1: Free yourself from a “churn and burn” attitude that ignores the true value of your customers.

Read Better Bedding & Mattress Sales: Should You Draw A Line In The Sand?

Published: 12/30/2014
How one mattress retailer decided to stop selling lower priced mattresses that accounted for 20 percent of its sales, and why.

Read You Know You Should Do This in 2015

Published: 11/21/2014
Five simple selling techniques you should be able to implement flawlessly.

Read Better Bedding & Mattress Sales Series: Money Under Your Mattresses

Published: 7/9/2014
How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.