Published: 1/8/2019 Without an Active Media Platform in place you are just pouring money into a bucket full of holes.
Published: 7/4/2018 The luxury sale isn’t a buzzword, it’s not a flash in the pan, nor is it a money grab. Luxury selling is a mindset.
Published: 1/14/2018 These tools will amplify your message, capture prospect information, and supercharge your advertising spend.
Published: 9/23/2017 Saying you are the biggest, the best, in business the longest, and your prices can't be beat... is the wrong sentence!
Published: 7/7/2017 Today, more than ever before, it is easy to build your advertising strategy on quicksand.
Published: 3/29/2017 Seven things Disney does to get people to happily open their wallets that are instructive for home furnishings retailers.
Published: 12/28/2016 A discussion of the kinds of show opportunities out there for retailers.
Published: 9/30/2016 With 3500 stores and huge marketing power, developments at Mattress Firm present a challenge and an opportunity.
Published: 7/7/2016 How to create advertorial marketing assets that really sell for you.
Published: 6/2/2016 Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.
Published: 1/4/2016 What will you do about the online retailers selling lower priced mattress who expect to take market share away from you?
Published: 9/28/2015 Use “welcome mat marketing” to help new customers realize you’re different, and to make them feel special.
Published: 7/17/2015 Prospects may be the most overlooked people in your furniture business. Here’s what to do about it.
Published: 6/9/2015 Casualness can creep in anywhere. It’s your job to cut it out and replace it with intention.
Published: 3/24/2015 Part 1: Free yourself from a “churn and burn” attitude that ignores the true value of your customers.
Published: 12/30/2014 How one mattress retailer decided to stop selling lower priced mattresses that accounted for 20 percent of its sales, and why.
Published: 11/21/2014 Five simple selling techniques you should be able to implement flawlessly.
Published: 7/9/2014 How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.