Furniture World Articles by
Rene´Johnston-Gingrich
Published: 4/5/2020
One of the defining qualities of a good leader is an ability to actively and consistently work to understand who your retail team members really are.
Published: 3/23/2018
Getting your employees to fully engage in your company's mission and values takes focus and effort. But it's worth it!
Published: 12/28/2016
What can Oprah Winfrey, Richard Branson, Kim Kardashian and Apple teach you about building your personal brand.
Published: 11/27/2015
You pay your employees, but do you need to show them that you appreciate them as well? René Johnston-Gingrich cites current research that will help you to maintain a healthy organizational culture.
Published: 7/17/2015
How to best select, design and deliver education programming that will have a significant and lasting impact.
Published: 12/30/2014
Adapting your store to meet the expectations of todays design focused customers requires an understanding of four major influences on their shopping and buying behavior.
Published: 9/29/2014
There are quite a few four-letter words that might offend. Perhaps one of the most surprisingly offensive and counterproductive four-letter word is BUSY.
Published: 5/22/2014
Six follow-up strategies to help keep change initiatives on track to grow your furniture business.
Published: 9/30/2013
A three-step process to explain and train your way to a comfortable and hospitable customer buying experience.
Published: 7/11/2013
Customer Connection is multifaceted. Let’s explore connecting on three levels. Store image, marketing message, and the personal connection brought about by our sales team’s charm and expertise.
Published: 1/10/2013
Rene’ Johnston-Gingrich finishes up her four-part series with a discussion of ways your sales team can “wow the crowd” by exceeding your customers’ expectations.
Published: 12/3/2012
To create a group of sales associates who are real “team players” you must develop and maintain a healthy working environment as measured by four criteria: attitude, connection via communication, having fun and walking the walk.
Published: 9/25/2012
Get the dream sales force you deserve by establishing standards, committing to ongoing learning and communicating the right information to your customers.
Published: 7/12/2012
This is the first in a series of articles you can use to build a Dream Team from the ground up. This time you will get an overview of the three skills your team has to master to excel at home furnishings sales.