A comprehensive sales and marketing series on how to merchandise, promote and sell everything in the mattress deparatment including pillows, mattress protectors and power foundations.
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1/10/2013
The 9th installment in Furniture World Magazine's Better Bedding & Mattress Sales series continues with a close look at foam.
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9/25/2012
This time, we continue our exploration of mattress anatomy by looking at springs and their role in mattress support, comfort and durability.
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7/12/2012
The past seven installments in this series on selling better bedding presented tools and techniques the best retail furniture stores use to price, promote and present mattresses, pillows, mattress protectors and foundations. This time, we start an exploration of mattress components and construction with when, why and how to bring up components and construction.
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4/6/2012
Part six of Furniture World’s selling better bedding series features expert sales tips and techniques that will help you to increase attachment rates on power bases.
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3/20/2012
Part five of Furniture World’s selling better bedding series features expert sales tips and techniques for furniture and bedding retailers that want to sell more pillows and mattress protectors
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12/2/2011
Part four of our selling better bedding series looks at creating demand by using the “Science of Sleep” approach.
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10/4/2011
Some best and worst bedding sales practices in furniture and bedding stores.
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7/12/2011
This month, our series on how to sell more higher-end bedding continues with additional ideas to help you and your salespeople create a focused and consistent marketing approach. See what the experts say about shifting the emphasis away from price by creating a plan for advertising, approaching customers, greeting them and asking appropriate questions to advance the sale.
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3/15/2011
This is the first part in a series that looks at how retailers can sell more higher-end bedding. In this issue, we define the luxury bedding category, present information on customer demographics and start to look at what experts say about best sales practices.
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