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DANIELLE TARNOWSKI
931 Timber Ridge Ct.  Coralville, IA 52241
(319) 400-2448 DTarnowski007@aol.com

REGIONAL DIRECTOR OF SALES
BUSINESS DEVELOPMENT  INFLUENTIAL SALES  PRODUCT MARKETING

Dynamic and results-driven senior sales director with accomplished record in developing and executing marketing strategy / business development to drive company revenue goals. Persistent in influencing client decision-making to deliver increased corporate value. Highly organized business development leader with collaborative approach and ability to multi-task concurrent complex proposals / negotiations simultaneously. Polished in global etiquette and protocols to capably navigate difficult cultural terrain in international sales cycles.

CAREER EXPERTISE:

o Account Management
o Branding / Branding Strategy
o Budgeting / P & L
o Business Development
o Category Management
o Competitive Analysis / Profiles
o Consultative/Solution Selling
o Demand Forecasting
o Lead Development / Generation
o Market Positioning
o Needs Assessment / Analysis
o Negotiation / Contracts
o Network Development / Referrals
o Product Presentations / Collateral
o New Product Introductions
o Niche Markets
o Post-Sales Support
o Pricing / Sales Programming
o Revenue Enhancement / Value-Added Selling
o Sales
o Strategic Alliances
o Territory Management

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Access, Outlook, Publisher), Quick Books, Peachtree Accounting, and Point of Sale. Fluent in English, Polish and Russian.


SALES LEADERSHIP

Altissimo (b 2 b BEAUTE) – Coralville, IA
Founder / CEO, 2/2009-current

 Negotiated exclusive U.S. contract from international manufacturer, winning over competing bidders by demonstrating expertise in forming critical strategic alliances to build revenue pipelines, and exhibiting ability to effectively brand products for entry into domestic market; determined market strengths and competitive profiles, tapped into strategic partners to garner maximum product exposure to business-to-business buyers and provide analysis of market trends to meet product sales performance expectations
 Forge business and client relationships by fostering trust and providing in-depth product knowledge
 Build all marketing and sales efforts, enticing prospective customers with attractive displays and presentations
 Cultivate client interest by efficiently facilitating buying process and anticipating customers needs
 Created innovative company business plan to competitively position company in market with projected sales of $4 million within first year, adjusting accordingly to compensate for sluggish economic conditions in U.S. marketplace
 Identified key vendors and locations suitable to launch pilot sales programs to begin product positioning and market introduction/entry through development of extended enterprise model, resulting in $250,000 in distribution cost savings

Zorian LLC d/b/a Belleaire Place – Cedar Rapids, IA
Founder / CEO, 2006-2009

 Catapulted new start-up into highly profitable venture by working exhaustively to research key, high-end highly lucrative niche markets intelligence; skyrocketed company to $420,000 in first seven months of operations and individually closed $300,000 in transactions
 Drove overall company sales and marketing strategies by developing tightly targeted business plan that included pinpoint accuracy in forecasting inventory needs; ignited interest in company by quickly becoming a high-profile community leader through charitable work and events. Involved highly-respected business women in events to boost credibility
 Accentuated unique selling features to differentiate and position company from competition, leveraging position with new customers by offering impressive record for service and reliability; nurtured customer affinity for company by launching loyalty program
 Infused sales team with confidence and sales knowledge to actively acquire new clients and maintain current customers; mentored team members to reach sales potential and provided open, learning environment for team to grow collectively
 Secured opportunity to participate in high-traffic home-builders event with over 25,000 attendees, and won prestigious award two times, which advanced sales by 500% in the months following event conclusion
 Marketed full line of products and services by creating new seminar series positioning company as subject matter expert; attracted new clients and created goodwill-ambassadors, generating numerous referrals and networking opportunities
 Monopolized the majority of interior design market, capturing 60% of total-market sales in geographic area by remaining committed to client satisfaction and rendering top-quality products and service


State Farm Insurance Companies – Cedar Rapids, Iowa City, and Coralville, IA
FSPA / Investment Advisor, 2002-2004
Agent/ Investment Advisor, 2004-2006
Licensed Financial Services Representative, 2006 - 2006

 Recruited as territory manager to renew staff commitment to company financial objectives; ignited sales production by integrating tactics on emerging and cutting-edge business development into sales training to fully transform 35 regional agencies into highly productive units fully embracing new corporate vision. Integrated entire new product line into sales offerings to increase revenue pipeline and earned recognition as best performer in Heartland Zone and #1 in assets under management
 Rebuilt regional financial performance to more adequately anticipate chaotic market variables and exceeded production and growth goals; increased number of products purchased by customer to deliver $98 million in assets under management, far surpassing goal of $30 million in same time period
 Advised team members on consultative sales techniques to provide to clients, earning recognition for leadership; invited to Regional Operational HQ to train additional staff in specific methodology
 Transferred to another location to lead establishment of banking services and increase auto loans, easily exceeding goals by 50%; offered opportunity to speak at annual corporate convention and received top honors for high sales production
 Promoted to run individual agency and negotiated financial aspects and operational logistics of moving agency to new location, including complete realignment of business structure and operations to be more closely aligned to corporate mission and vision; agency later utilized as model for company trainees
 Designed new business plan, improving functionality and streamlining efficiencies through development of policies, schedules and best business practice


Edward R. Jones – Sarasota, FL
Branch Manager / Investment Advisor, 1999-2002

 Engineered complete turnaround of declining sales operation, increasing assets under management from $147,000 to $12 million within 18 months; mentored new staff and trainees
 Researched and implemented finely-tuned business development plan and high-yield sales strategies to acquire new clients and build company financial assets, including invention of system for financial review which led to quicker close ratios with prospective clients
 Introduced niche-specific marketing practices into branch environment, including facilitating targeted seminars to those markets to attract potential customers, resulting in attracting high net-worth women clients. Invited as guest speaker to numerous women’s organizations, and promoted benefits of joining investment clubs, leading to formation of six investment clubs led by women. Addressed national convention about investment clubs as subject matter expert, earning referrals
 Outdistanced sales pace of fellow staff and was first in the region to land $6 million account within first year; continuously surpassed goal of 10 new high-balance accounts per month


Pewter Image Manufacturing – Sarasota, FL
Partner / COO, 1992-1998

 Led global sales and marketing initiatives and established company as significant player within collectibles market by strategically hiring independent sales representatives in major markets to build presence and profile
 Convinced Home Shopping Network to carry product line, selling key decision-makers on idea in first appointment, resulting in national and international market exposure. Immediately delivered equivalent of 10 months of sales to company bottom line with a single contract
 Quadrupled sales by engineering production technique geared to enhance product attractiveness, resulting in orders increasing by 370%, which brought in additional profit which enabled company to expand production facility
 Oversaw all sales and marketing efforts, including public relations activities, trade shows, sales representatives, artists, advertising and promotions
 Increased profitability of company and boosted production to effectively position company for sale with favorable terms for principals





EDUCATION



University of Gdansk– Gdansk, Poland
Bachelor of Science in Professional Education

Rhode Island Business Institute – Providence, RI
Certificate of Business Administration


Professional development:
 Edward Jones Investments Corporate Learning University – Business Building Techniques (2000), Team Mentoring (2001)
 State Farm Corporate Learning University – Train the Trainer and Facilitating Change (2002), Operations and Management (2003), Business Development (2004), Agency Administration (2005)
 Hunter Douglas Corporate Training – Business Development (2006), Business Management (2007), Business Growth (2008)
 Self-study in law and rules of FDA, Imports, US Customs (2009) and in global business etiquette and protocols (2008)





AFFILIATIONS / INVOLVEMENT


Volunteer, Oklahoma City Orchestra League (2009)
Volunteer, Women of the South Organization – Oklahoma City, OK (2009)
Volunteer, Catholic Charities – Oklahoma City, OK (2009)
Volunteer, Noon Rotary Club – Iowa City, IA (2006)
Volunteer, International Rotary Club (2002)
Volunteer, Women Resource Center – Sarasota, FL (2002)

 
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