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Paul D. Marcus PHONE 508 435-2215
Two Proctor Street, Hopkinton, Ma EMAIL brookbend@comcast.net


Vice President / Director Marketing Strategy
Product & Internet Management • Business Development
Consumer Products / Business Services


Exceptionally capable in materializing competitive new products and their supporting websites, Internet advertising, and catalogs. Extensively source Asian factories and service providers. Can build models for projecting sales when no market data is readily available. Persuasively convey the value of a brand to potential allied partners.

Determined executive with 25 years experience marketing consumer products, assembling teams in website and catalog creation, and selling to C-level executives. Have developed revolutionary specialty products and extended these products to create big opportunities. Create professional catalogs and websites and implement advertising programs using small budgets and limited time. Expert at promoting new strategies and convincing executives, having connected with over 50,000 executives in 20 different industries. Astute in preparing for potential business partners and their distribution.

►Product Positioning ►Website Creation ►Business Development
►Product Innovation ►SEO & Paid Advertising ►Trade Shows
►Strategic Marketing ►Web Analytics ►Prospect Databases
►Branding & Extensions ►Catalog Creation ► Supply Chain


Responsibilities And Achievements

PRESIDENT Brookbend Outdoor Furniture, Inc. Hopkinton, Ma 2002-2008
Brought to national market first-ever multi-function and uniquely positioned patio furniture.
(Small cap company in the design, manufacturing and distribution of branded, wooden patio furniture and accessories in the better and best category. Competitors include Frontgate and CNN Stores).

Headed company (www.brookbend.com) from startup to mold and bring together world-wide business elements to produce and distribute a never-done-before teak furniture look-alike at unprecedented low price points. Team consisted of local product design and development, manufacturing locally and in Malaysia, local sales and marketing, and fulfillment in California and Boston. Key responsibilities included R&D, website and catalog creation and marketing, sourcing manufacturing, merchandising, newspaper publicity, developing patent strategies, competitor analysis, and major other milestones.

 Repeatedly steal customers from big brand companies with unique line of patio furniture positioned virtually alone in the market. Brand was created by fusing the reputations of Ethan Allen and Cabot Stain with a lower-cost species of wood never before used in upscale designs.

 Preserved our website’s brand and SEO advertising investments by solving complex navigational issues preparing for a major website upgrade. Problems arose due to limitations of earlier design.
 Obtained a 10X ROI on Internet advertising by off-shoring half our advertising . Executed email marketing programs increasing customer value with sales of accessories.

 Patented first-ever multi-function patio storage line and brought 5 new storage SKU’s to market within 3 years – together responsible for 30% of sales. Applied our proprietary storage design to an unprecedented outdoor kitchens line (not yet commercialized) to capitalize on this $300M market. Increased sales 25% by adding a second price point category (real teak) for our original furniture designs which were made in cedar (see Wayback Machine 2006).

 Built for investors a plan and supporting models for multi-year sales projections and cash flows showing opportunities in big box and specialty store channels.

 Put Brookbend on the map with feature placements in the New York Times and Washington Post yielding $25,000 in sales.

 With a US price tag of $35,000, achieved a professional website alternatively for $13,000 by combining local and international help. Responsible for functional specs, interface, navigation, graphic design, SEO integration, and subsequent web analytics.


DEALER Orthoseat, Big Max 2000 Hopkinton, Ma 1997–2001
In top 10% Sales of Orthoseat dealers nation-wide.
Brought unique “as seen on TV” lines to New England. Sold at public and gift trade shows. Ortho was an ergonomic stadium chair and Big Max was a novel garden auger. Responsibilities included merchandising, designing booths, inventory purchases, shows and booth planning, and recruiting and inspiring booth salespeople. Ortho required a practiced pitch and audience participation. Big Max was demonstrated alongside a fast-paced video made for TV. Doubled sales by adding conventional garden tools, personal skin care and home accessories.


RECRUITER Management Recruiters International, Several Other Firms Boston 1983–1996
Second-highest biller in 2-year period amongst 17-recruiter team.
Called on CEO’s and Vice Presidents in the artificial intelligence, robotics, machine vision, publishing software, plastics, and medical instruments industries locally and nationally. Able to consistently recruit candidates using no media advertising by focusing in vertical markets. Perfected marketing method that did away with resumes. Necessitated in-depth knowledge of candidate’s capabilities and target company products.


EDUCATION Rensselaer Polytechnic Institute MA
Boston University BA
Additional: Jack Trout Sun Tzu The Long Tail

 
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