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Adam T. Levine
New York, NY 10011
C: 646.812.5858 E: basicsad@gmail.com
Linkedin Profile: http://www.linkedin.com/in/adamtlevine

PROFESSIONAL
EXPERIENCE

Furniture Marketing Associates, Westbury, LI, NY
Protect Your Furniture – Furniture Protection Business
Metroguardian – Corporate Trainer

October 2006 - June 2009 Protect Your Furniture Division
* Concentrated on fabric, rug and furniture protection business by targeting both decorator and designer-based companies to increase trial and usage.
* Increased new business prospects through cold calling, visiting showrooms and developing relationships with all levels of management and sales teams.
* Trained and educated clients on the product benefits through oral presentations and custom designed brochures that I helped produce and design.
* Customized goods and services to meet the special needs of commercial and non-commercial clients.
* Through marketing strategies I implemented, developed a 5-minute editorial TV-segment which featured me as company spokesperson where I described and demonstrated different stain based problems and how to remove them. Segment was featured on HOUSE TV an NBC cable affiliate, reaching 3.5 million viewers in the tri-state area. Collateral ad campaign announcing the TV segment reached 50,000 home furnishings colleagues and consumers throughout the country through viral marketing.

MetroGuardian / Corporate Trainer
* Led in-store training programs throughout the greater New York area.
* Ensured that all products and swatches were available and properly utilized.
* Serviced large accounts such as: Bloomingdales, Fortunoff’s, Macy’s, Raymour & Flanigan and other high profile retailers.
* Trained new and experienced associates on proper sales and communication skills.
* Trained current and past employees of major retailers on new products, to ensure maximum return on investment for those companies.


National Sales Manager
IdealSedia, LI, NY
September 2005-October 2006* Managed daily importing operations.
* Handled furniture selection throughout the North American market.
* Worked with designers to create North American specific catalogs, price lists and coordinated all promotional material.
* Developed hiring criteria, then researched and hired seasoned furniture representatives and professionals to represent the line to retailers.
* To increase company revenue, developed an economically sound travel program to meet potential clients, which resulted in 5-10 new accounts per month.
* Was liaison between New York and Italy’s corporate headquarters, handling day-to-day marketing, pricing and client concerns.
* Through my marketing strategies, including advertising and direct marketing, built the company’s presence in the North American market.


VICE PRESIDENT OF OPERATIONS
BASICS FURNITURE, NYC
May 1992-March 2005 * Created concept and opened furniture store in 1992 and an additional store in 1997.
* Increased sales from $400,000 to $3 million dollars.
* Successfully managed staff of over 25 in all aspects of daily business.
* Hired and trained all employees in their specific duties and responsibilities.
* Hired seasoned professionals as decorators for merchandising showroom and window displays.
* Handled furniture selection, defined design criteria, completed initial planning and cost estimates, and secured funds.
* Helped create and implement award winning advertising and marketing campaigns.
* Oversaw all designs for promotional materials.
* Negotiated advertising contracts for all major publications.
* Initiated program to monitor weekly sales profitability.
* Designed furniture for Basics Furniture as well as several manufacturers for retail sales.
* Coordinated and negotiated terms with logistics companies to increase efficiency and cost for our clients.
* Negotiated Shipping terms with numerous logistic companies.
* Created daily delivery procedures for all operations.
* Managed inventory for all facets of store.
* Implemented Profit Windows®, a fully intergraded inventory management and accounting system.Advertising Women of New York ADDY Award, 2000

AWARDS

Advertising Women of New York ADDY Award, 2000
Advertising Women of New York “Best-of-Show”, 1999

TELEVISION PUBLICITY

COLLEGE EXTRA CURRICULUM ACTIVITIES
Through my marketing efforts I was responsible for gaining publicity during the following shows,
Queer Eye for the Straight Guy; two Episodes
Late Night with Conan O’Brien
Knock First; ABC Family
Nice Package; Oh! Oxygen Media Network
Nick in the City; E! Entertainment Television

COMMUNITY SERVICES

Created “Basics Relief Fund” after 9/11 to generate money to be donated to different New York City disaster relief funds. Raised over $5,000 selling T-shirts to consumers.
Sponsored “Reaching for the Stars” charity event, which raised over $30,000 for a local healthcare facility assisting people with AIDS.
Hosted the first annual “Living with Art” gala to help struggling artists present their work to the public and press.

PROFESSIONAL AFFILIATIONS

International Furnishings and Design Association (IFDA), New York Chapter 2007 - present
Board of Directors, 2008-present
VP, Special Events, 2008
Treasurer, Executive Board, 2009
American Society of Interior Design, Industry Partner , New York Chapter 2008-2009

EDUCATION
Northeastern University, MA 1987 - 1992
B.A. in Entrepreneurship,
5 Year Cooperative Program
Alpha Epsilon Pi Fraternity
Positions Held: President, Vice President, Secretary

References Available Upon Request

 
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