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Dorothy Hansen
3235 King Richard Ct No
York Pa 17408
dhansen4567@comcast.net
717 451-0696

VICE PRESIDENT OF SALES AND MARKETING

Driving sales and expanding markets within competitive venues

Accomplished, visionary, and talented management professional recognized for notable achievements in sales, marketing, and business development. Possess proven success in building and revitalizing company’s organizational structure, products and services, processes, as well as sales strategies to achieve optimum results. Demonstrate in-depth knowledge of managing all aspects of operations; combining implementation of strategic initiatives with development of key partnerships to capture and enhance overall productivity and bottom-line performance.

Core Competencies

 Account Management and Retention
 Sales and Marketing Techniques
 Corporate Leadership / Team Building
 Strategic and Tactical Planning
 New Business Development
 Profit and Loss Administration
 Operations Management
 Personnel Management

PROFESSIONAL EXPERIENCE

Leisters Furniture, Hanover, PA
NATIONAL SALES MANAGER 2004-PRESENT
 Plan, initiate, and implement plans to create effective sales initiatives, which will facilitate penetration to new contract market
 Conduct training to sales representatives and employees concerning the benefits of LEAN Manufacturing
 Travel extensively to attend various expositions and conferences in order to test and promote new product lines and gain customer awareness
 Handle recruitment, testing, and hiring of account executives in accordance with company policy
 Deliver training and conduct one-on-one reviews to establish a solid team that will support account executives with activities to boost sales
 Develop action plans and improve performance of 30 account executives in both retail and contract sales
 Play a pivotal role in forecasting short- and long-term sales objectives
 Acquire substantial knowledge and experience in relationship management
 Recognized for demonstration of exemplary performance and instrumental for Leisters Furniture to receive the “Most Innovative Product” award from Long Term Care Magazine in 2008

2002-2004-Creative employment after Corporate restructuring occurred. Drawing from my skills I was able to remain employed until my return to the Northeast and the Furniture Industry

Bealls Department Store, New Braunfels, TX
ASSISTANT STORE MANAGER 2003-2004
 Directed and educated 47 sales personnel to significantly increase sales
 Supervised full spectrum of daily operations for retail sales company, including managing showroom design
 Effectively managed staffing issues; conducted staff training and development activities
 Kept abreast with updates, functional information, and current market trends in the retail industry
 Performed human resource functions, including interviews and performance appraisals

John Williams Interiors, San Antonio, TX
DESIGNER 2002-2003
 Instituted strong customer base concentrating on interior design techniques
 Successfully increased store sales volume by an average of 15% quarterly

Ekornes Inc., New Braunfels, TX
OUTSIDE SALES REPRESENTATIVE FOR INTERNATIONAL MANUFACTURER 1998-2002
 Penetrated territory leading and expanding territorial sales by approximately 400%
 Determined and developed accounts in Texas, Louisiana, Arkansas, and Mississippi
 Created and led “Excellence in Sales” training course for retail sales associates

Ekornes Inc., Somerset, NJ
DIRECTOR OF SALES AND MARKETING 1994-1998
 Built and spearheaded US sales team for the Norwegian manufacturer
 Forecasted sales to support container orders from Norwegian factory
 Prepared and presented proposals of long- and short-term sales objectives
 Oversaw showroom designs and management at domestic and international furniture markets
 Developed incentive programs for retail customers based on sales increases

EDUCATION

BUSINESS ADMINISTRATION
Middlesex College, Edison, NJ

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