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DUSTIN BARTEL
12182 West Lake Avenue
Littleton, Colorado 80127
303-948-1706
dustinbartel@msn.com
http://dustinbartel.wordpress.com


SUMMARY
An innovative customer-focused, district manager and sales training leader, that has delivered results for small to large business growth. Experienced building strong management teams and leading business turnarounds ranging from $1.5 million to $21.5 million. Background includes general management, sales, marketing, training and development, operations and new business development. A skilled business leader who can develop and execute business plans under strict deadlines, delivering solutions to enhance customer experiences and develop future business leaders.

* P&L Responsibility
* Grass Roots Marketing
* Start-ups
* Sales Leadership
* Operations Management
* Growth Strategies
* Strategic Planning
* Sales Process Development
* Turnaround Management


ACHIEVEMENTS
* Improved Sales from $13.8 to $18.2 million to double district profitability across three-state district. Accomplished by identifying and recruiting top talent, providing additional training and executing strong business strategies.
* Achieved the second most profitable district in the region by improving profit decline 22% versus trend through aggressive grass roots marketing, implementing uniform accountability systems, and the effective empowerment of the store leadership team.
* Improved closing rates by 5% for direct referrals across the entire retail division by developing a new sales process, formulating role-out meetings & training materials and then following up with the bottom 20% to insure compliance.
* Increased lead generation by 20% for entire 96-store Western US region by training district manager team on lead generating practices and grass roots marketing, then providing additional front line training for struggling markets.



PROFESSIONAL EXPERIENCE


SELECT COMFORT CORPORATION, Denver, Colorado 2002-2009
District Manager (2004 - 2009)
Managed P&L of $21 million district with 17 stores and 56 person staff in Colorado generating revenue from store business development and cost control initiatives that aligned with corporate strategic plans and revenue goals.
* Named 2006 " Regional District Manager of the Year" for achieving 116% to goal by implementing business plans and training initiatives that improved lead generation and closing rates district wide.
* Recognized for 2008 "Regional Customer Service Excellence" for Top Customer Service & Sales Retention through the aggressive implementation of standardized customer follow-up and customer service resolution.
* Achieved District Manager of the month seven straight months for highest percent to budget attainment by developing improved training methods, determining uniform accountability practices and offering additional coaching for struggling stores.
* Improved staff retention rates from 26% to 88% in less then 12 months through the recruitment of successful store managers, partnering managers on the interviewing process and standardizing on-boarding for new-hires.
* Partnered with operations team to reduce cost by over $200 thousand per year by identifying store inventory ordering procedural changes and determining best practices for improving inventory cycles at the store level.
* Increased customer referral rates from 15% to 32% in two year span with the development and execution of a robust district wide customer referral procedure including soliciting customer testimonials and structured follow-up with existing customers.
* Improved revenue trends for 42 stores in the Western US resulting in $2 million additional revenue in 2008 by providing additional leadership on weekly bottom 20% calls and revamping sales process to reflect customer's current buying trends.


Regional Sales Trainer (2002 - 2004)
Directed training efforts within $196 million Western US region totaling 96 stores and eight district managers, while simultaneously overseeing all P&L responsibility for four store locations in Arizona.
* Led Training Library development and role out nation wide by revamping and re-writing company sales processes, researching best practices throughout the industry and providing training tools and programs to support the roll-out.
* Demonstrated the ability to break through and achieve buy-in from all segments of the sales force through the use of advance training techniques (seek first to understand then to be understood) and finding common ground in which to build rapport.
* Proven success in identifying opportunities to improve sales results by role playing the sales process frequently, asking questions designed to identify these areas and listening to others concerns and observations.
* Recognized for the ability to train the trainer effectively and gain long term results through providing others with simple processes for improving training and providing tools for tracking the progress of training activities.

MATTRESS FACTORY, Denver, Colorado 2001 - 2002
Business Development Manager
P&L responsibility for entire company with the full responsibility for improving sales volumes and developing market share allowing the company to be competitive in the Denver marketplace.
* Increased sales volume from $9 million to $15.1 million through the rapid expansion of store locations, increased sales training, improved customer referrals and increased vendor relationships.
* Provided business development expertise in complete business overhaul and modernization with the introduction of company wide computer system, complete setup of distribution system and the development of standardized company policies and procedures.

MATTRESS FIRM, Colorado Springs, Colorado 1996 - 2000
Area Manager (1998 - 2000)
Oversaw store operations and leadership functions for three store locations totaling $2.8 million in annual sales volume.
* Awarded "National Manager of the Month" for top sales performance in entire national 450 store retail chain by focusing on the improved sales for high-end products, increased customer referrals and improved inventory flow.
* Proven success increasing closing rates from 52% to 76% over a six month span through the training of sales staff, development of advance closing techniques and instituting effective team opportunity selling practices.


EDUCATION
AET - Colorado School of Mines, Golden, Colorado


PROFESSIONAL DEVELOPMENT
* Train the Trainer Workshop
* Everyone Serves Customers
* The 8th Habit - Stephen Covey
* Inside Out Training Seminar
* Advance Selling Techniques Seminar
* Zig Zigler Sales Training Seminar
* 4 Disciplines of Execution - Stephen Covey
* Leadership Training: 5 Steps of Accountability
* Loss Prevention Training with Select Comfort
* Coaching Skills for Managers and Supervisors



TECHNICAL SKILLS
* MS Office Suite
* Windows XP / Vista
* Excel / PowerPoint / Outlook / Word
* Oracle eBusiness Suite

 

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