Jeremy Hoff Promoted to President of Hooker Casegoods and Upholstery
Furniture World News Desk on
5/4/2018
Hooker Furniture Corporation (NASDAQ:HOFT)recently announced that it has promoted Jeremy Hoff to president of two of its business units, Hooker Casegoods and Hooker Upholstery, a new position.
In August 2017, Hoff joined HFC to serve in the new position of President of Hooker Upholstery. The business unit has a core product line of imported leather upholstery, and has expanded recently into barstools and domestically-produced “Nest Theory” upholstered beds.
In his expanded role, he also will serve as the top executive for Hooker Casegoods, the largest Hooker business unit, offering bedroom, dining room and occasional residential furnishings.
“Jeremy has proven to be an outstanding executive in the short time he has been with us, and I’m especially impressed by how well he relates to everyone throughout the organization,” said Paul B. Toms Jr., chairman and chief executive officer. “The relationships he has developed with retail customers and suppliers during the course of his industry career are also outstanding. I’m confident Jeremy will be as successful leading Hooker Casegoods as he has been with Hooker Upholstery,” Toms said. Hoff will report to Toms.
Prior to joining Hooker last year, Hoff most recently served as President of Theodore Alexander Furniture since 2015, and prior to that was Senior Vice President of Sales at A.R.T. Furniture Inc., where he pioneered the upholstery category for the company.
“We have an amazing team at Hooker Furniture, and I am both thrilled and humbled with the opportunity to lead Casegoods and Upholstery for this iconic brand,” Hoff said.
Steve Lush, who previously served as president of Hooker Casegoods, has left the company.
In addition to his management roles at Theodore Alexander and A.R.T, Hoff also served as a regional sales manager for Broyhill and a manufacturers’ representative for Universal, Craftmaster, Pulaski and King Hickory, and began his furniture career as an assistant sales manager for Louis Shanks Furniture in Houston.
More about Hooker Furniture: Incorporated in 1924, Hooker Furniture is one of the most respected furniture brands in the world. The company's 2016 acquisition of Home Meridian International (HMI) ranks Hooker as one of the top five sources for the U.S. furniture market. An importer of residential wood and metal furniture and a manufacturer and importer of upholstered furniture, Hooker Furniture is based in Martinsville, Va. Major wood furniture categories include bedroom, dining, accent, home entertainment and home office furniture in the upper-medium price points sold under the Hooker Furniture brand. Hooker's residential upholstered seating companies include Hickory, N.C.-based Bradington-Young, a specialist in upscale motion and stationary leather furniture, Bedford, Va.-based Sam Moore Furniture, specializing in fashion upholstery with an emphasis on cover-to-frame customization, and Martinsville, Va.-based Shenandoah Furniture, an upscale upholstery company specializing in private-label sectionals, modulasr, sofas, chairs and beds in the upper-medium price points.The Hooker Upholstery brand offers imported leather upholstery in the upper medium price range. The Home Meridian division addresses more moderate price points and channels of distribution. HMI brands include Pulaski Furniture, Samuel Lawrence Furniture, Prime Resources, Accentrics Home, Sourcing Solutions Group, Right 2 Home and Samuel Lawrence Hospitality.