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Hooker Furniture Announces Winners of High Point Market Social Media Contest For The Trade

Furniture World News Desk on 11/14/2017


Hooker Furniture Corporation and its Bradington-Young and Sam Moore Furniture brands recently announced the winners of its first to-the-trade social media photo contest, which was held during the recent High Point Market. The contest is part of the company’s ongoing strategy to introduce new social media tactics to further engage with customers online.

During Market week, retailers and designers who tagged any of the company’s three brands in a photo with its new social media hashtags, #GetHooked, #BYDesign, or #MooreStyle were entered to win a $50 Starbucks gift card. Three winners for each brand were randomly selected, and as an incentive to further promote retailer and designer participation, the sales reps for each of the winning accounts also received a $50 gift card. In all, Hooker Furniture, Bradington-Young and Sam Moore Furniture received more than 100 submissions via Facebook, Twitter and Instagram.
Winners for each brand include:

 

  • Hooker Case Goods: Art Van Furniture (Rep: Craig Johnston), Wheeler’s Furniture (Rep: Steve Hankins), Woodstock Furniture & Mattress Outlet (Rep: Powell Cooper)
  • Hooker Upholstery: Andrea Hickman Design (Rep: David Moldenhauer), Jordanna Oslac, Jillian Merola
  • Bradington-Young: Lea Matthews Furniture (Rep: David Taylor) and Kelly Kardian of Spiffy Stuff Atlanta (Rep: Powell Cooper)
  • Sam Moore Furniture: Puritan Furniture (Rep: Bill Millspaugh), Charter Furniture (Rep: Darryl Knight), Today’s Traditions Furniture & Design (Rep: Powell Cooper)

“We saw a tremendous increase in engagement and followers across all of our brands and social media platforms during Market,” said Karyn Johnson, creative director for Hooker Furniture. “In fact, our follower base grew by nearly 1,000 people during the week of Market alone.”

In August, the company initiated a major overhaul of its social media pages, changing its “voice’ to include more dynamic and engaging posts. The new strategy has resulted in an overall increase of nearly 3,600 new followers since August, increasing the company’s reach on Facebook alone by 48 percent. Increases in likes, shares, comments, mentions and retweets have significantly boosted engagement with its brands on all platforms by nearly 800 percent.

At the recent High Point Market, the company launched a Facebook Live series in its showroom, which was one of the most popular tactics among its followers. The videos were viewed more than 8,000 times. All winning photos and the Facebook Live videos are available to view on the Hooker Furniture, Bradington-Young and Sam Moore Furniture social media pages.

More about Hooker Furniture: Founded by the Hooker family in 1924, Hooker Furniture Corp. is a designer, marketer, manufacturer and importer of case goods, leather furniture and fabric-upholstered furniture for the residential, hospitality and contract markets. The company also domestically manufactures premium residential custom leather and custom fabric-upholstered furniture through its Bradington-Young and Sam Moore Furniture brands. It is ranked among the nation's largest publicly traded furniture sources, based on 2016 shipments to U.S. retailers, according to a 2017 survey by a leading trade publication. Hooker Furniture’s corporate offices and upholstery manufacturing facilities are located in Virginia and North Carolina, with showrooms in High Point, N.C., and Ho Chi Minh City, Vietnam. The company operates eight distribution centers in North Carolina, Virginia, California and Vietnam. For more information, visit hookerfurniture.com.