Ultrasuede® Premiers Spring 2000 Issue Of Its New Webzine "Ultrasuede Insite" At Ultrasuede.Com

Furniture World News

Ultrasuede (America) Inc. launched "Ultrasuede Insite," [http://www.ultrasuede.com] a new online magazine that directly connects its visitors with the latest Ultrasuede® news, trends and developments."Ultrasuede Insite" went online on Monday, April 3, 2000, with such features as: "The Ultra Spring 2000 Virtual Fashion Show with Margie Tsai," a sneak peek at how this hot young designer has turned to Ultrasuede to best express the creative vision for which she has fast become known. With "Ultrasuede Insite" at the fingertips of fashion fans and industry professionals, a full-color catalogue of this designer's avant garde yet easy-to-wear fashions will unfold, letting "Ultrasuede Insite" visitors see for themselves why Tsai's Spring 2000 collection is more than 50 percent Ultrasuede. "Fashion and Art: A Marriage Made in Ultrasuede" an equally entertaining, on-line feature, demonstrating how Mark Kroeker, one of the fashion industry's favorite rebels, has made Ultrasuede, the original microfiber, his canvas for what he calls "wearable art." "Modern Classics Made Even More Classically Modern," the latest in how Ultrasuede for interior design is making headlines with its luxury fabric line, Ultrasuede® Milano. Marketed in Europe as Alcantara®, Ultrasuede Milano offers kinetic surface action and comes in a wide range of luscious colors. Easy-to-read and fun to navigate, "Ultrasuede Insite" will also offer helpful links to retailers who carry Ultrasuede styles as well as a quick guide to locate manufacturers, decorators and other industry professionals know to favor the famous fabric. The site will also feature: informative links regarding the history and care of Ultrasuede; background information about its creator, Toray Industries, and answers to frequently asked questions concerning the fabric. "Ultrasuede® is celebrating its 30th successful year as the ultimate, high-performance luxury fabric," said Monika Steinberger, director of sales and marketing for Toray Ultrasuede (America) Inc. "Our new webzine is designed as a convenient way to keep industry decision makers informed about the latest news and trends. Additionally, it's the ideal way to inform loyal consumers about our current product offerings as well as introducing the benefits of the luxury fabric to our next generation of discriminating clients." For more information about "Ultrasuede Insite," call Jackie Markham at 687-1765 or Monika Steinberger at 917-342-8465.