New Book Shows How To Network More Effectively Just By Using Your Business Card
Furniture World Magazine
on
6/9/2004
In this world of "high-tech" this and "dot-com" that, it is refreshing to find a way to actually create more business by using something as simple as your business card. In the book, Here's My Card, Bob Popyk offers some unique ways on how to infuse your business cards, and the way you give them out, with a little cleverness and creativity. Here 's My Card is not as much about designing a card as it is about how to use yours more effectively. There is a wealth of proven ideas in this easy-to-read, easy-to-implement book.
The business world has changed over the years. Before, someone spoke to you while they looked at you, and you talked back. Today we have voice mail, e-mail, faxes, pagers, beepers, palm pilots, digitized greeting cards, and cellular phones. But business cards haven't gone away-people have just forgotten their power. They are the non-computerized networking wonder in today's digital world. They are used for networking, schmoozing, connecting, reaching-Out, prospecting, selling, and basic advertising. They can help you find a customer, make a sale, get a referral, increase your social life, and create your own personal PR. Knowing how to use them creatively and cleverly is the key.
Some of the unique topics mentioned in Here 's My Card include:
When not to use a business card.
How to keep track of the business cards you've given out.
Things you should never say when handing out your business card.
Handling people who take your card, but never return your calls.
Using business cards that aren't actually cards at all.
Bob Popyk, is a successful businessman, speaker, columnist, and author. His company, Bentley-Hall, Inc., provides sales and marketing training, materials, and publications to such clients as: Yamaha, Buick Motor Division, Kawasaki, Godfrey Marine, and the American Federation of Musicians (among others). Bob is known as a master networker and has even enlisted the help of President Clinton in selling a video project (no kidding-we have pictures and everything).
Here's My Card is available in bookstores nationwide as well as on amazon.com and other Internet outlets. For more information contact, Bentley-Hall, Inc., 120 Walton Street, Suite 201, Syracuse, NY 13202. Phone: (800) 724-9700. Fax: (800) 724-3881. Website: www.bentley-hall.com.