Renee Loper
Bassett Furniture Industries announced that Renee Loper has been named Vice President, Independent Retail Business Development & Marketing. Renee will support and lead initiatives to distribute and expand both the Bassett and HGTV Home brand and products to the open market retail segment.
“We are excited to have Renee on our management team to support these important initiatives for the future growth of our company,” said Rob Spilman, president and CEO of Bassett. “Renee brings a track record of success in building brands that will help us achieve our goals.”
Renee Loper brings 14 years of experience in building corporate and consumer brands. She was most recently Director of Marketing and Communications for aspenhome, where she led the repositioning and subsequent brand building that led them to become an industry leader in Case Goods. Prior to aspenhome, Renee worked at GRID2 on retail branding for clients in home furnishings and other consumer segments. She has also held posts at branding firms and ad agencies working in a variety of industries.
In this new position Renee will work with retailers to develop, market and expand the Bassett brand of furniture products in the open market as well as launch and support the HGTV Home line of furniture in the open market in 2012.
About Bassett Furniture Industries, Inc.: Bassett Furniture Industries, Inc. is a leading manufacturer and marketer of high quality, mid-priced home furnishings. With 90 licensee- and company-owned Bassett Home Furnishings stores, Bassett has leveraged its strong brand name in furniture into a network of dedicated stores and 450 independent dealers that focus on providing consumers with a friendly environment for buying furniture and accessories. Bassett's retail strategy includes affordable custom-built furniture that is ready for delivery in the home within 30 days. For more information, visit the Company's website at www.bassettfurniture.com.